Single-detached homes
96.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L7K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Caledon Village.
AudienceScoutL7K · Caledon VillageLoading the L7K boundary…
Selected postal region
Market profile
A market of 8,486 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7K different from the typical Canadian postal region.
Population8,486
Households2,925
Median income$134,000
Average age44.5
L7K market summary
What distinguishes this postal-region audience
L7K represents 8,486 residents and 2,925 households in Caledon Village. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 96.6%, or 44.0 percentage points above the benchmark. Median household income is $134,000, 56.2% above the benchmark.
For campaign planning, these patterns give L7K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Caledon Village.
Audience matching
Find more regions that resemble L7K
To find regions with a profile similar to L7K, begin with household income near $134,000 and home ownership near 89.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7K and the Canadian postal-region benchmark.
Median household income
$134,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
89.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
16.9%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L7K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $134,000 | $85,788 | 56.2% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 89.1% | 66.5% | 22.6 percentage points above |
| One-person households | 16.9% | 29.4% | 12.5 percentage points below |
| Families with children | 39.1% | 34.0% | 5.1 percentage points above |
| Bachelor's degree or higher | 26.8% | 26.5% | 0.3 percentage points above |
| Immigrant population | 22.4% | 22.9% | 0.5 percentage points below |
| Worked from home | 29.4% | 23.8% | 5.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 415 local facility records with L7K. Recreation is the largest represented category with 406 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care0
Culture and art3
Recreation406
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,677 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,330YouTube estimate · 61.3%
5,677Facebook estimate · 80.4%
3,457Instagram estimate · 48.9%
1,742TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest L7K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 96.6%44.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $134,00056.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 89.1%22.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Caledon Village with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L7K audience questions
Using this postal-region profile
How large is the audience in L7K?
L7K represents 8,486 residents and 2,925 households in Caledon Village. The average household size is 2.9 people.
What demographic characteristics stand out in L7K?
Single-detached homes is 96.6%, 44.0 percentage points above the Canadian postal-region benchmark; Median household income is $134,000, 56.2% above the Canadian postal-region benchmark; Owner households is 89.1%, 22.6 percentage points above the Canadian postal-region benchmark.
How does L7K compare with another postal region?
L6G is one useful Ontario market comparison because its population is similar to L7K. It has 54.3% lower median income · 4.9 years younger on average.
How can I find other regions that match the L7K audience?
To find regions with a profile similar to L7K, begin with household income near $134,000 and home ownership near 89.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7K?
Import postal codes to measure customer concentration in L7K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.