Single-detached homes
94.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L0C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in West Durham Regional Municipality.
AudienceScoutL0C · West Durham Regional MunicipalityLoading the L0C boundary…
Selected postal region
Market profile
A market of 9,486 people
Size the opportunity, understand its household composition, and identify the local patterns that make L0C different from the typical Canadian postal region.
Population9,486
Households3,380
Median income$117,000
Average age42.8
L0C market summary
What distinguishes this postal-region audience
L0C represents 9,486 residents and 3,380 households in West Durham Regional Municipality. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 94.4%, or 41.8 percentage points above the benchmark. Owner households is 90.7%, 24.2 percentage points above the benchmark.
For campaign planning, these patterns give L0C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of West Durham Regional Municipality.
Audience matching
Find more regions that resemble L0C
To find regions with a profile similar to L0C, begin with home ownership near 90.7% and household income near $117,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L0C and the Canadian postal-region benchmark.
Owner households
90.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$117,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
One-person households
14.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L0C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L0C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $117,000 | $85,788 | 36.4% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 90.7% | 66.5% | 24.2 percentage points above |
| One-person households | 14.6% | 29.4% | 14.8 percentage points below |
| Families with children | 40.2% | 34.0% | 6.2 percentage points above |
| Bachelor's degree or higher | 20.9% | 26.5% | 5.6 percentage points below |
| Immigrant population | 10.3% | 22.9% | 12.6 percentage points below |
| Worked from home | 24.3% | 23.8% | 0.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with L0C. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care1
Culture and art1
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,154 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,755YouTube estimate · 62.5%
6,154Facebook estimate · 80.8%
3,778Instagram estimate · 49.6%
1,862TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest L0C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 94.4%41.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 90.7%24.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $117,00036.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Ontario postal regions
This directory represents West Durham Regional Municipality with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L0C audience questions
Using this postal-region profile
How large is the audience in L0C?
L0C represents 9,486 residents and 3,380 households in West Durham Regional Municipality. The average household size is 2.8 people.
What demographic characteristics stand out in L0C?
Single-detached homes is 94.4%, 41.8 percentage points above the Canadian postal-region benchmark; Owner households is 90.7%, 24.2 percentage points above the Canadian postal-region benchmark; Median household income is $117,000, 36.4% above the Canadian postal-region benchmark.
How does L0C compare with another postal region?
L7K is one useful Ontario market comparison because its population is similar to L0C. It has 14.5% higher median income · 1.7 years older on average.
How can I find other regions that match the L0C audience?
To find regions with a profile similar to L0C, begin with home ownership near 90.7% and household income near $117,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L0C?
Import postal codes to measure customer concentration in L0C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.