Single-detached homes
2.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
L6G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL6G · MarkhamLoading the L6G boundary…
Selected postal region
Market profile
A market of 8,364 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6G different from the typical Canadian postal region.
Population8,364
Households4,520
Median income$61,200
Average age39.6
L6G market summary
What distinguishes this postal-region audience
L6G represents 8,364 residents and 4,520 households in Markham. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 2.0%, or 50.6 percentage points below the benchmark. Immigrant population is 61.4%, 38.5 percentage points above the benchmark.
For campaign planning, these patterns give L6G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L6G
To find regions with a profile similar to L6G, begin with university education near 47.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6G and the Canadian postal-region benchmark.
Immigrant population
61.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
47.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
42.9%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L6G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,200 | $85,788 | 28.7% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 53.9% | 66.5% | 12.6 percentage points below |
| One-person households | 44.7% | 29.4% | 15.4 percentage points above |
| Families with children | 22.3% | 34.0% | 11.7 percentage points below |
| Bachelor's degree or higher | 47.6% | 26.5% | 21.1 percentage points above |
| Immigrant population | 61.4% | 22.9% | 38.5 percentage points above |
| Worked from home | 42.9% | 23.8% | 19.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 292 local facility records with L6G. Recreation is the largest represented category with 290 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art1
Recreation290
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,881 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,936YouTube estimate · 69.9%
5,881Facebook estimate · 83.3%
4,041Instagram estimate · 57.2%
2,160TikTok estimate · 30.6%
Practical campaign implications
Turn the strongest L6G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 2.0%50.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 61.4%38.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 47.6%21.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L6G.
L6G audience questions
Using this postal-region profile
How large is the audience in L6G?
L6G represents 8,364 residents and 4,520 households in Markham. The average household size is 1.9 people.
What demographic characteristics stand out in L6G?
Single-detached homes is 2.0%, 50.6 percentage points below the Canadian postal-region benchmark; Immigrant population is 61.4%, 38.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 47.6%, 21.1 percentage points above the Canadian postal-region benchmark.
How does L6G compare with another postal region?
L6B is one useful Markham postal-region comparison because its population is similar to L6G. It has 97.7% higher median income · 2.9 years younger on average.
How can I find other regions that match the L6G audience?
To find regions with a profile similar to L6G, begin with university education near 47.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6G?
Import postal codes to measure customer concentration in L6G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.