Single-detached homes
63.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L2T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2T · St. CatharinesLoading the L2T boundary…
Selected postal region
Market profile
A market of 11,401 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2T different from the typical Canadian postal region.
Population11,401
Households4,875
Median income$74,500
Average age43.8
L2T market summary
What distinguishes this postal-region audience
L2T represents 11,401 residents and 4,875 households in St. Catharines. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 63.1%, or 10.5 percentage points above the benchmark. Population age 15–29 is 24.8%, 6.9 percentage points above the benchmark.
For campaign planning, these patterns give L2T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2T
To find regions with a profile similar to L2T, begin with age 15–29 share near 24.8% and household income near $74,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2T and the Canadian postal-region benchmark.
Population age 15–29
24.8%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Median household income
$74,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Families with children
27.5%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How L2T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,500 | $85,788 | 13.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 66.8% | 66.5% | 0.3 percentage points above |
| One-person households | 30.9% | 29.4% | 1.5 percentage points above |
| Families with children | 27.5% | 34.0% | 6.5 percentage points below |
| Bachelor's degree or higher | 29.3% | 26.5% | 2.8 percentage points above |
| Immigrant population | 19.5% | 22.9% | 3.4 percentage points below |
| Worked from home | 25.1% | 23.8% | 1.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 47 local facility records with L2T. Recreation is the largest represented category with 37 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art2
Recreation37
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,746 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,144YouTube estimate · 64.5%
7,746Facebook estimate · 81.3%
5,020Instagram estimate · 52.7%
2,707TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest L2T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 63.1%10.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Population age 15–29: 24.8%6.9 percentage points above the Canadian benchmark
Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
- Median household income: $74,50013.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2T.
L2T audience questions
Using this postal-region profile
How large is the audience in L2T?
L2T represents 11,401 residents and 4,875 households in St. Catharines. The average household size is 2.3 people.
What demographic characteristics stand out in L2T?
Single-detached homes is 63.1%, 10.5 percentage points above the Canadian postal-region benchmark; Population age 15–29 is 24.8%, 6.9 percentage points above the Canadian postal-region benchmark; Median household income is $74,500, 13.2% below the Canadian postal-region benchmark.
How does L2T compare with another postal region?
L2P is one useful St. Catharines postal-region comparison because its population is similar to L2T. It has 4.7% lower median income · 2.4 years younger on average.
How can I find other regions that match the L2T audience?
To find regions with a profile similar to L2T, begin with age 15–29 share near 24.8% and household income near $74,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2T?
Import postal codes to measure customer concentration in L2T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.