Worked from home
37.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
L7N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burlington.
AudienceScoutL7N · BurlingtonLoading the L7N boundary…
Selected postal region
Market profile
A market of 13,160 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7N different from the typical Canadian postal region.
Population13,160
Households5,380
Median income$101,000
Average age46.0
L7N market summary
What distinguishes this postal-region audience
L7N represents 13,160 residents and 5,380 households in Burlington. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 37.4%, or 13.6 percentage points above the benchmark. Bachelor's degree or higher is 35.9%, 9.4 percentage points above the benchmark.
For campaign planning, these patterns give L7N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burlington.
Audience matching
Find more regions that resemble L7N
To find regions with a profile similar to L7N, begin with university education near 35.9% and household income near $101,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7N and the Canadian postal-region benchmark.
Bachelor's degree or higher
35.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$101,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Population age 65+
26.1%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How L7N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $101,000 | $85,788 | 17.7% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 70.4% | 66.5% | 3.9 percentage points above |
| One-person households | 28.5% | 29.4% | 0.9 percentage points below |
| Families with children | 38.5% | 34.0% | 4.5 percentage points above |
| Bachelor's degree or higher | 35.9% | 26.5% | 9.4 percentage points above |
| Immigrant population | 20.9% | 22.9% | 2.0 percentage points below |
| Worked from home | 37.4% | 23.8% | 13.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with L7N. Recreation is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care5
Culture and art0
Recreation21
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,680 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,609YouTube estimate · 61.2%
8,680Facebook estimate · 80.4%
5,225Instagram estimate · 48.4%
2,539TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest L7N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 37.4%13.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 35.9%9.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $101,00017.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Burlington postal regions
These regions share the Burlington postal community and are ordered by population similarity to L7N.
L7N audience questions
Using this postal-region profile
How large is the audience in L7N?
L7N represents 13,160 residents and 5,380 households in Burlington. The average household size is 2.4 people.
What demographic characteristics stand out in L7N?
Worked from home is 37.4%, 13.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 35.9%, 9.4 percentage points above the Canadian postal-region benchmark; Median household income is $101,000, 17.7% above the Canadian postal-region benchmark.
How does L7N compare with another postal region?
L7S is one useful Burlington postal-region comparison because its population is similar to L7N. It has 23.8% lower median income · 4.9 years older on average.
How can I find other regions that match the L7N audience?
To find regions with a profile similar to L7N, begin with university education near 35.9% and household income near $101,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7N?
Import postal codes to measure customer concentration in L7N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.