Single-detached homes
26.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
L7S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burlington.
AudienceScoutL7S · BurlingtonLoading the L7S boundary…
Selected postal region
Market profile
A market of 12,207 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7S different from the typical Canadian postal region.
Population12,207
Households6,170
Median income$77,000
Average age50.9
L7S market summary
What distinguishes this postal-region audience
L7S represents 12,207 residents and 6,170 households in Burlington. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 26.2%, or 26.4 percentage points below the benchmark. Owner households is 50.7%, 15.8 percentage points below the benchmark.
For campaign planning, these patterns give L7S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burlington.
Audience matching
Find more regions that resemble L7S
To find regions with a profile similar to L7S, begin with home ownership near 50.7% and age 65+ share near 33.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7S and the Canadian postal-region benchmark.
Owner households
50.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 65+
33.1%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
One-person households
42.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How L7S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 50.7% | 66.5% | 15.8 percentage points below |
| One-person households | 42.4% | 29.4% | 13.0 percentage points above |
| Families with children | 23.6% | 34.0% | 10.4 percentage points below |
| Bachelor's degree or higher | 29.6% | 26.5% | 3.1 percentage points above |
| Immigrant population | 25.9% | 22.9% | 3.0 percentage points above |
| Worked from home | 32.7% | 23.8% | 8.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 43 local facility records with L7S. Recreation is the largest represented category with 32 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care4
Culture and art4
Recreation32
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,594 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,450YouTube estimate · 60.1%
8,594Facebook estimate · 80.1%
5,050Instagram estimate · 47.1%
2,375TikTok estimate · 22.1%
Practical campaign implications
Turn the strongest L7S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 26.2%26.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 50.7%15.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Population age 65+: 33.1%14.1 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Burlington postal regions
These regions share the Burlington postal community and are ordered by population similarity to L7S.
L7S audience questions
Using this postal-region profile
How large is the audience in L7S?
L7S represents 12,207 residents and 6,170 households in Burlington. The average household size is 1.9 people.
What demographic characteristics stand out in L7S?
Single-detached homes is 26.2%, 26.4 percentage points below the Canadian postal-region benchmark; Owner households is 50.7%, 15.8 percentage points below the Canadian postal-region benchmark; Population age 65+ is 33.1%, 14.1 percentage points above the Canadian postal-region benchmark.
How does L7S compare with another postal region?
L7N is one useful Burlington postal-region comparison because its population is similar to L7S. It has 31.2% higher median income · 4.9 years younger on average.
How can I find other regions that match the L7S audience?
To find regions with a profile similar to L7S, begin with home ownership near 50.7% and age 65+ share near 33.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7S?
Import postal codes to measure customer concentration in L7S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.