Single-detached homes
73.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L8H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8H · HamiltonLoading the L8H boundary…
Selected postal region
Market profile
A market of 26,187 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8H different from the typical Canadian postal region.
Population26,187
Households11,240
Median income$70,000
Average age40.7
L8H market summary
What distinguishes this postal-region audience
L8H represents 26,187 residents and 11,240 households in Hamilton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.1%, or 20.5 percentage points above the benchmark. Bachelor's degree or higher is 11.3%, 15.2 percentage points below the benchmark.
For campaign planning, these patterns give L8H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8H
To find regions with a profile similar to L8H, begin with university education near 11.3% and household income near $70,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8H and the Canadian postal-region benchmark.
Bachelor's degree or higher
11.3%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
13.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$70,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How L8H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $70,000 | $85,788 | 18.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 66.0% | 66.5% | 0.5 percentage points below |
| One-person households | 31.7% | 29.4% | 2.3 percentage points above |
| Families with children | 33.6% | 34.0% | 0.4 percentage points below |
| Bachelor's degree or higher | 11.3% | 26.5% | 15.2 percentage points below |
| Immigrant population | 18.4% | 22.9% | 4.5 percentage points below |
| Worked from home | 13.7% | 23.8% | 10.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 286 local facility records with L8H. Recreation is the largest represented category with 270 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care3
Culture and art8
Recreation270
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,327 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,837YouTube estimate · 65.3%
17,327Facebook estimate · 81.8%
11,107Instagram estimate · 52.4%
5,625TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest L8H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.1%20.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 11.3%15.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 13.7%10.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8H.
L8H audience questions
Using this postal-region profile
How large is the audience in L8H?
L8H represents 26,187 residents and 11,240 households in Hamilton. The average household size is 2.3 people.
What demographic characteristics stand out in L8H?
Single-detached homes is 73.1%, 20.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 11.3%, 15.2 percentage points below the Canadian postal-region benchmark; Worked from home is 13.7%, 10.1 percentage points below the Canadian postal-region benchmark.
How does L8H compare with another postal region?
L8W is one useful Hamilton postal-region comparison because its population is similar to L8H. It has 44.3% higher median income · 1.2 years younger on average.
How can I find other regions that match the L8H audience?
To find regions with a profile similar to L8H, begin with university education near 11.3% and household income near $70,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8H?
Import postal codes to measure customer concentration in L8H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.