Single-detached homes
79.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Penetanguishene.
AudienceScoutL9M · PenetanguisheneLoading the L9M boundary…
Selected postal region
Market profile
A market of 16,607 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9M different from the typical Canadian postal region.
Population16,607
Households6,660
Median income$76,000
Average age48.7
L9M market summary
What distinguishes this postal-region audience
L9M represents 16,607 residents and 6,660 households in Penetanguishene. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 79.7%, or 27.1 percentage points above the benchmark. Owner households is 81.6%, 15.1 percentage points above the benchmark.
For campaign planning, these patterns give L9M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Penetanguishene.
Audience matching
Find more regions that resemble L9M
To find regions with a profile similar to L9M, begin with home ownership near 81.6% and university education near 14.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9M and the Canadian postal-region benchmark.
Owner households
81.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
9.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
14.9%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How L9M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,000 | $85,788 | 11.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 81.6% | 66.5% | 15.1 percentage points above |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 28.0% | 34.0% | 6.0 percentage points below |
| Bachelor's degree or higher | 14.9% | 26.5% | 11.6 percentage points below |
| Immigrant population | 9.6% | 22.9% | 13.3 percentage points below |
| Worked from home | 16.5% | 23.8% | 7.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 81 local facility records with L9M. Recreation is the largest represented category with 58 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care10
Culture and art4
Recreation58
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,420 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,561YouTube estimate · 60.0%
11,420Facebook estimate · 80.1%
6,708Instagram estimate · 47.0%
3,166TikTok estimate · 22.2%
Practical campaign implications
Turn the strongest L9M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 79.7%27.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 81.6%15.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 9.6%13.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Penetanguishene with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L9M audience questions
Using this postal-region profile
How large is the audience in L9M?
L9M represents 16,607 residents and 6,660 households in Penetanguishene. The average household size is 2.3 people.
What demographic characteristics stand out in L9M?
Single-detached homes is 79.7%, 27.1 percentage points above the Canadian postal-region benchmark; Owner households is 81.6%, 15.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 9.6%, 13.3 percentage points below the Canadian postal-region benchmark.
How does L9M compare with another postal region?
L9E is one useful Ontario market comparison because its population is similar to L9M. It has 63.2% higher median income · 17.1 years younger on average.
How can I find other regions that match the L9M audience?
To find regions with a profile similar to L9M, begin with home ownership near 81.6% and university education near 14.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9M?
Import postal codes to measure customer concentration in L9M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.