Single-detached homes
96.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Midhurst.
AudienceScoutL9X · MidhurstLoading the L9X boundary…
Selected postal region
Market profile
A market of 12,896 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9X different from the typical Canadian postal region.
Population12,896
Households4,235
Median income$141,000
Average age40.4
L9X market summary
What distinguishes this postal-region audience
L9X represents 12,896 residents and 4,235 households in Midhurst. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 96.1%, or 43.5 percentage points above the benchmark. Median household income is $141,000, 64.4% above the benchmark.
For campaign planning, these patterns give L9X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Midhurst.
Audience matching
Find more regions that resemble L9X
To find regions with a profile similar to L9X, begin with household income near $141,000 and home ownership near 92.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9X and the Canadian postal-region benchmark.
Median household income
$141,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
92.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
10.2%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How L9X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $141,000 | $85,788 | 64.4% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 92.9% | 66.5% | 26.4 percentage points above |
| One-person households | 10.2% | 29.4% | 19.2 percentage points below |
| Families with children | 48.4% | 34.0% | 14.4 percentage points above |
| Bachelor's degree or higher | 27.8% | 26.5% | 1.3 percentage points above |
| Immigrant population | 13.4% | 22.9% | 9.5 percentage points below |
| Worked from home | 25.8% | 23.8% | 2.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 71 local facility records with L9X. Recreation is the largest represented category with 67 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art3
Recreation67
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,131 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,343YouTube estimate · 63.3%
8,131Facebook estimate · 81.1%
5,062Instagram estimate · 50.5%
2,527TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest L9X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 96.1%43.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $141,00064.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 92.9%26.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Midhurst with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L9X audience questions
Using this postal-region profile
How large is the audience in L9X?
L9X represents 12,896 residents and 4,235 households in Midhurst. The average household size is 3.0 people.
What demographic characteristics stand out in L9X?
Single-detached homes is 96.1%, 43.5 percentage points above the Canadian postal-region benchmark; Median household income is $141,000, 64.4% above the Canadian postal-region benchmark; Owner households is 92.9%, 26.4 percentage points above the Canadian postal-region benchmark.
How does L9X compare with another postal region?
L5E is one useful Ontario market comparison because its population is similar to L9X. It has 30.5% lower median income · 3.6 years older on average.
How can I find other regions that match the L9X audience?
To find regions with a profile similar to L9X, begin with household income near $141,000 and home ownership near 92.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9X?
Import postal codes to measure customer concentration in L9X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.