Worked from home
37.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
M1N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1N · ScarboroughLoading the M1N boundary…
Selected postal region
Market profile
A market of 22,976 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1N different from the typical Canadian postal region.
Population22,976
Households9,520
Median income$90,000
Average age43.2
M1N market summary
What distinguishes this postal-region audience
M1N represents 22,976 residents and 9,520 households in Scarborough. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 37.3%, or 13.5 percentage points above the benchmark. Bachelor's degree or higher is 35.8%, 9.3 percentage points above the benchmark.
For campaign planning, these patterns give M1N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1N
To find regions with a profile similar to M1N, begin with university education near 35.8% and age 45–64 share near 30.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1N and the Canadian postal-region benchmark.
Bachelor's degree or higher
35.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
27.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Population age 45–64
30.6%Test established-household, financial, home, travel, and high-consideration propositions with this audience in mind.
Detailed comparison
How M1N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 65.1% | 66.5% | 1.4 percentage points below |
| One-person households | 32.3% | 29.4% | 2.9 percentage points above |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 35.8% | 26.5% | 9.3 percentage points above |
| Immigrant population | 27.2% | 22.9% | 4.3 percentage points above |
| Worked from home | 37.3% | 23.8% | 13.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 62 local facility records with M1N. Recreation is the largest represented category with 47 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care3
Culture and art4
Recreation47
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,259 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,869YouTube estimate · 63.0%
15,259Facebook estimate · 81.0%
9,442Instagram estimate · 50.1%
4,665TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest M1N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 37.3%13.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 35.8%9.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 27.2%4.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1N.
M1N audience questions
Using this postal-region profile
How large is the audience in M1N?
M1N represents 22,976 residents and 9,520 households in Scarborough. The average household size is 2.4 people.
What demographic characteristics stand out in M1N?
Worked from home is 37.3%, 13.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 35.8%, 9.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 27.2%, 4.3 percentage points above the Canadian postal-region benchmark.
How does M1N compare with another postal region?
M1M is one useful Scarborough postal-region comparison because its population is similar to M1N. It has 3.3% lower median income · 0.2 years younger on average.
How can I find other regions that match the M1N audience?
To find regions with a profile similar to M1N, begin with university education near 35.8% and age 45–64 share near 30.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1N?
Import postal codes to measure customer concentration in M1N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.