Immigrant population
61.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1T · ScarboroughLoading the M1T boundary…
Selected postal region
Market profile
A market of 34,607 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1T different from the typical Canadian postal region.
Population34,607
Households13,230
Median income$71,500
Average age44.8
M1T market summary
What distinguishes this postal-region audience
M1T represents 34,607 residents and 13,230 households in Scarborough. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 61.2%, or 38.3 percentage points above the benchmark. Single-detached homes is 26.7%, 25.9 percentage points below the benchmark.
For campaign planning, these patterns give M1T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1T
To find regions with a profile similar to M1T, begin with home ownership near 52.4% and household income near $71,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1T and the Canadian postal-region benchmark.
Single-detached homes
26.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
52.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$71,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How M1T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 52.4% | 66.5% | 14.1 percentage points below |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 38.0% | 34.0% | 4.0 percentage points above |
| Bachelor's degree or higher | 32.5% | 26.5% | 6.0 percentage points above |
| Immigrant population | 61.2% | 22.9% | 38.3 percentage points above |
| Worked from home | 29.9% | 23.8% | 6.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 56 local facility records with M1T. Recreation is the largest represented category with 37 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care2
Culture and art1
Recreation37
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,226 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,096YouTube estimate · 63.1%
23,226Facebook estimate · 81.0%
14,503Instagram estimate · 50.6%
7,356TikTok estimate · 25.7%
Practical campaign implications
Turn the strongest M1T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 61.2%38.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 26.7%25.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 52.4%14.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1T.
M1T audience questions
Using this postal-region profile
How large is the audience in M1T?
M1T represents 34,607 residents and 13,230 households in Scarborough. The average household size is 2.6 people.
What demographic characteristics stand out in M1T?
Immigrant population is 61.2%, 38.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 26.7%, 25.9 percentage points below the Canadian postal-region benchmark; Owner households is 52.4%, 14.1 percentage points below the Canadian postal-region benchmark.
How does M1T compare with another postal region?
M1C is one useful Scarborough postal-region comparison because its population is similar to M1T. It has 81.8% higher median income · 1.5 years younger on average.
How can I find other regions that match the M1T audience?
To find regions with a profile similar to M1T, begin with home ownership near 52.4% and household income near $71,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1T?
Import postal codes to measure customer concentration in M1T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.