Immigrant population
54.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1G · ScarboroughLoading the M1G boundary…
Selected postal region
Market profile
A market of 30,894 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1G different from the typical Canadian postal region.
Population30,894
Households10,315
Median income$73,500
Average age39.2
M1G market summary
What distinguishes this postal-region audience
M1G represents 30,894 residents and 10,315 households in Scarborough. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 54.1%, or 31.2 percentage points above the benchmark. Owner households is 46.0%, 20.5 percentage points below the benchmark.
For campaign planning, these patterns give M1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1G
To find regions with a profile similar to M1G, begin with home ownership near 46.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1G and the Canadian postal-region benchmark.
Owner households
46.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Single-detached homes
39.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Average household size
3.0 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How M1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 46.0% | 66.5% | 20.5 percentage points below |
| One-person households | 23.2% | 29.4% | 6.2 percentage points below |
| Families with children | 42.9% | 34.0% | 8.9 percentage points above |
| Bachelor's degree or higher | 26.9% | 26.5% | 0.4 percentage points above |
| Immigrant population | 54.1% | 22.9% | 31.2 percentage points above |
| Worked from home | 20.6% | 23.8% | 3.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 64 local facility records with M1G. Recreation is the largest represented category with 41 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care2
Culture and art4
Recreation41
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,710 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,944YouTube estimate · 66.3%
19,710Facebook estimate · 82.0%
13,053Instagram estimate · 54.3%
7,048TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest M1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 54.1%31.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 46.0%20.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 39.4%13.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1G.
M1G audience questions
Using this postal-region profile
How large is the audience in M1G?
M1G represents 30,894 residents and 10,315 households in Scarborough. The average household size is 3.0 people.
What demographic characteristics stand out in M1G?
Immigrant population is 54.1%, 31.2 percentage points above the Canadian postal-region benchmark; Owner households is 46.0%, 20.5 percentage points below the Canadian postal-region benchmark; Single-detached homes is 39.4%, 13.2 percentage points below the Canadian postal-region benchmark.
How does M1G compare with another postal region?
M1R is one useful Scarborough postal-region comparison because its population is similar to M1G. It has 10.2% higher median income · 2.6 years older on average.
How can I find other regions that match the M1G audience?
To find regions with a profile similar to M1G, begin with home ownership near 46.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1G?
Import postal codes to measure customer concentration in M1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.