Immigrant population
52.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M1R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1R · ScarboroughLoading the M1R boundary…
Selected postal region
Market profile
A market of 30,467 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1R different from the typical Canadian postal region.
Population30,467
Households10,920
Median income$81,000
Average age41.8
M1R market summary
What distinguishes this postal-region audience
M1R represents 30,467 residents and 10,920 households in Scarborough. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 52.2%, or 29.3 percentage points above the benchmark. Owner households is 55.6%, 10.9 percentage points below the benchmark.
For campaign planning, these patterns give M1R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1R
To find regions with a profile similar to M1R, begin with home ownership near 55.6% and families with children near 41.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1R and the Canadian postal-region benchmark.
Owner households
55.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
41.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Average household size
2.8 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How M1R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 55.6% | 66.5% | 10.9 percentage points below |
| One-person households | 24.1% | 29.4% | 5.3 percentage points below |
| Families with children | 41.8% | 34.0% | 7.8 percentage points above |
| Bachelor's degree or higher | 27.6% | 26.5% | 1.1 percentage points above |
| Immigrant population | 52.2% | 22.9% | 29.3 percentage points above |
| Worked from home | 25.0% | 23.8% | 1.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 55 local facility records with M1R. Recreation is the largest represented category with 29 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care2
Culture and art3
Recreation29
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,125 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,966YouTube estimate · 64.6%
20,125Facebook estimate · 81.5%
12,893Instagram estimate · 52.2%
6,681TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest M1R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 52.2%29.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 55.6%10.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Families with children: 41.8%7.8 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1R.
M1R audience questions
Using this postal-region profile
How large is the audience in M1R?
M1R represents 30,467 residents and 10,920 households in Scarborough. The average household size is 2.8 people.
What demographic characteristics stand out in M1R?
Immigrant population is 52.2%, 29.3 percentage points above the Canadian postal-region benchmark; Owner households is 55.6%, 10.9 percentage points below the Canadian postal-region benchmark; Families with children is 41.8%, 7.8 percentage points above the Canadian postal-region benchmark.
How does M1R compare with another postal region?
M1G is one useful Scarborough postal-region comparison because its population is similar to M1R. It has 9.3% lower median income · 2.6 years younger on average.
How can I find other regions that match the M1R audience?
To find regions with a profile similar to M1R, begin with home ownership near 55.6% and families with children near 41.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1R?
Import postal codes to measure customer concentration in M1R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.