Single-detached homes
33.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M8Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM8Y · EtobicokeLoading the M8Y boundary…
Selected postal region
Market profile
A market of 21,986 people
Size the opportunity, understand its household composition, and identify the local patterns that make M8Y different from the typical Canadian postal region.
Population21,986
Households9,985
Median income$91,000
Average age41.4
M8Y market summary
What distinguishes this postal-region audience
M8Y represents 21,986 residents and 9,985 households in Etobicoke. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 33.6%, or 19.0 percentage points below the benchmark. Bachelor's degree or higher is 45.2%, 18.7 percentage points above the benchmark.
For campaign planning, these patterns give M8Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M8Y
To find regions with a profile similar to M8Y, begin with university education near 45.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M8Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
45.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
42.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Immigrant population
36.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How M8Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M8Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 56.3% | 66.5% | 10.2 percentage points below |
| One-person households | 36.5% | 29.4% | 7.1 percentage points above |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 45.2% | 26.5% | 18.7 percentage points above |
| Immigrant population | 36.3% | 22.9% | 13.4 percentage points above |
| Worked from home | 42.0% | 23.8% | 18.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 70 local facility records with M8Y. Recreation is the largest represented category with 55 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art2
Recreation55
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,763 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,795YouTube estimate · 65.4%
14,763Facebook estimate · 81.9%
9,394Instagram estimate · 52.1%
4,622TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest M8Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 33.6%19.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 45.2%18.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 42.0%18.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M8Y.
M8Y audience questions
Using this postal-region profile
How large is the audience in M8Y?
M8Y represents 21,986 residents and 9,985 households in Etobicoke. The average household size is 2.2 people.
What demographic characteristics stand out in M8Y?
Single-detached homes is 33.6%, 19.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 45.2%, 18.7 percentage points above the Canadian postal-region benchmark; Worked from home is 42.0%, 18.2 percentage points above the Canadian postal-region benchmark.
How does M8Y compare with another postal region?
M8W is one useful Etobicoke postal-region comparison because its population is similar to M8Y. It has 4.4% higher median income · 0.6 years older on average.
How can I find other regions that match the M8Y audience?
To find regions with a profile similar to M8Y, begin with university education near 45.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M8Y?
Import postal codes to measure customer concentration in M8Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.