Immigrant population
41.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9B · EtobicokeLoading the M9B boundary…
Selected postal region
Market profile
A market of 33,236 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9B different from the typical Canadian postal region.
Population33,236
Households12,700
Median income$108,000
Average age42.0
M9B market summary
What distinguishes this postal-region audience
M9B represents 33,236 residents and 12,700 households in Etobicoke. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 41.0%, or 18.1 percentage points above the benchmark. Worked from home is 41.0%, 17.2 percentage points above the benchmark.
For campaign planning, these patterns give M9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9B
To find regions with a profile similar to M9B, begin with university education near 43.4% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9B and the Canadian postal-region benchmark.
Worked from home
41.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
43.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$108,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How M9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $108,000 | $85,788 | 25.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 74.0% | 66.5% | 7.5 percentage points above |
| One-person households | 24.1% | 29.4% | 5.3 percentage points below |
| Families with children | 41.5% | 34.0% | 7.5 percentage points above |
| Bachelor's degree or higher | 43.4% | 26.5% | 16.9 percentage points above |
| Immigrant population | 41.0% | 22.9% | 18.1 percentage points above |
| Worked from home | 41.0% | 23.8% | 17.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 124 local facility records with M9B. Recreation is the largest represented category with 105 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care3
Culture and art2
Recreation105
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,921 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,325YouTube estimate · 64.4%
21,921Facebook estimate · 81.5%
13,880Instagram estimate · 51.6%
7,001TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest M9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 41.0%18.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 41.0%17.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 43.4%16.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9B.
M9B audience questions
Using this postal-region profile
How large is the audience in M9B?
M9B represents 33,236 residents and 12,700 households in Etobicoke. The average household size is 2.6 people.
What demographic characteristics stand out in M9B?
Immigrant population is 41.0%, 18.1 percentage points above the Canadian postal-region benchmark; Worked from home is 41.0%, 17.2 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 43.4%, 16.9 percentage points above the Canadian postal-region benchmark.
How does M9B compare with another postal region?
M9R is one useful Etobicoke postal-region comparison because its population is similar to M9B. It has 24.1% lower median income · 0.3 years younger on average.
How can I find other regions that match the M9B audience?
To find regions with a profile similar to M9B, begin with university education near 43.4% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9B?
Import postal codes to measure customer concentration in M9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.