Worked from home
45.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Ontario postal region
M8Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM8Z · EtobicokeLoading the M8Z boundary…
Selected postal region
Market profile
A market of 19,312 people
Size the opportunity, understand its household composition, and identify the local patterns that make M8Z different from the typical Canadian postal region.
Population19,312
Households7,460
Median income$111,000
Average age41.3
M8Z market summary
What distinguishes this postal-region audience
M8Z represents 19,312 residents and 7,460 households in Etobicoke. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 45.4%, or 21.6 percentage points above the benchmark. Bachelor's degree or higher is 44.5%, 18.0 percentage points above the benchmark.
For campaign planning, these patterns give M8Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M8Z
To find regions with a profile similar to M8Z, begin with university education near 44.5% and household income near $111,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M8Z and the Canadian postal-region benchmark.
Bachelor's degree or higher
44.5%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$111,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Immigrant population
36.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How M8Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M8Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $111,000 | $85,788 | 29.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 79.8% | 66.5% | 13.3 percentage points above |
| One-person households | 28.3% | 29.4% | 1.1 percentage points below |
| Families with children | 38.0% | 34.0% | 4.0 percentage points above |
| Bachelor's degree or higher | 44.5% | 26.5% | 18.0 percentage points above |
| Immigrant population | 36.8% | 22.9% | 13.9 percentage points above |
| Worked from home | 45.4% | 23.8% | 21.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 44 local facility records with M8Z. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art1
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,977 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,436YouTube estimate · 66.0%
12,977Facebook estimate · 82.0%
8,365Instagram estimate · 52.9%
4,205TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest M8Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 45.4%21.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 44.5%18.0 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Median household income: $111,00029.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M8Z.
M8Z audience questions
Using this postal-region profile
How large is the audience in M8Z?
M8Z represents 19,312 residents and 7,460 households in Etobicoke. The average household size is 2.5 people.
What demographic characteristics stand out in M8Z?
Worked from home is 45.4%, 21.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 44.5%, 18.0 percentage points above the Canadian postal-region benchmark; Median household income is $111,000, 29.4% above the Canadian postal-region benchmark.
How does M8Z compare with another postal region?
M9P is one useful Etobicoke postal-region comparison because its population is similar to M8Z. It has 18.0% lower median income · 3.3 years older on average.
How can I find other regions that match the M8Z audience?
To find regions with a profile similar to M8Z, begin with university education near 44.5% and household income near $111,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M8Z?
Import postal codes to measure customer concentration in M8Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.