Immigrant population
49.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M9R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9R · EtobicokeLoading the M9R boundary…
Selected postal region
Market profile
A market of 33,783 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9R different from the typical Canadian postal region.
Population33,783
Households12,415
Median income$82,000
Average age41.7
M9R market summary
What distinguishes this postal-region audience
M9R represents 33,783 residents and 12,415 households in Etobicoke. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 49.3%, or 26.4 percentage points above the benchmark. Single-detached homes is 31.7%, 20.9 percentage points below the benchmark.
For campaign planning, these patterns give M9R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9R
To find regions with a profile similar to M9R, begin with home ownership near 50.6% and families with children near 41.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9R and the Canadian postal-region benchmark.
Single-detached homes
31.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
50.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
41.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How M9R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 50.6% | 66.5% | 15.9 percentage points below |
| One-person households | 24.8% | 29.4% | 4.6 percentage points below |
| Families with children | 41.3% | 34.0% | 7.3 percentage points above |
| Bachelor's degree or higher | 26.9% | 26.5% | 0.4 percentage points above |
| Immigrant population | 49.3% | 22.9% | 26.4 percentage points above |
| Worked from home | 25.4% | 23.8% | 1.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 61 local facility records with M9R. Recreation is the largest represented category with 49 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care1
Culture and art0
Recreation49
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,903 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,320YouTube estimate · 64.4%
21,903Facebook estimate · 81.4%
13,959Instagram estimate · 51.9%
7,190TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest M9R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 49.3%26.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 31.7%20.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 50.6%15.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9R.
M9R audience questions
Using this postal-region profile
How large is the audience in M9R?
M9R represents 33,783 residents and 12,415 households in Etobicoke. The average household size is 2.7 people.
What demographic characteristics stand out in M9R?
Immigrant population is 49.3%, 26.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 31.7%, 20.9 percentage points below the Canadian postal-region benchmark; Owner households is 50.6%, 15.9 percentage points below the Canadian postal-region benchmark.
How does M9R compare with another postal region?
M9B is one useful Etobicoke postal-region comparison because its population is similar to M9R. It has 31.7% higher median income · 0.3 years older on average.
How can I find other regions that match the M9R audience?
To find regions with a profile similar to M9R, begin with home ownership near 50.6% and families with children near 41.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9R?
Import postal codes to measure customer concentration in M9R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.