Immigrant population
46.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M9P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9P · EtobicokeLoading the M9P boundary…
Selected postal region
Market profile
A market of 20,645 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9P different from the typical Canadian postal region.
Population20,645
Households7,900
Median income$91,000
Average age44.6
M9P market summary
What distinguishes this postal-region audience
M9P represents 20,645 residents and 7,900 households in Etobicoke. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 46.0%, or 23.1 percentage points above the benchmark. Families with children is 42.5%, 8.5 percentage points above the benchmark.
For campaign planning, these patterns give M9P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9P
To find regions with a profile similar to M9P, begin with families with children near 42.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9P and the Canadian postal-region benchmark.
Families with children
42.5%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Single-detached homes
45.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
30.2%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How M9P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 61.6% | 66.5% | 4.9 percentage points below |
| One-person households | 24.4% | 29.4% | 5.0 percentage points below |
| Families with children | 42.5% | 34.0% | 8.5 percentage points above |
| Bachelor's degree or higher | 30.5% | 26.5% | 4.0 percentage points above |
| Immigrant population | 46.0% | 22.9% | 23.1 percentage points above |
| Worked from home | 30.2% | 23.8% | 6.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 75 local facility records with M9P. Recreation is the largest represented category with 61 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care3
Culture and art1
Recreation61
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,553 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,486YouTube estimate · 62.6%
13,553Facebook estimate · 80.8%
8,349Instagram estimate · 49.8%
4,145TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest M9P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 46.0%23.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 42.5%8.5 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Single-detached homes: 45.2%7.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9P.
M9P audience questions
Using this postal-region profile
How large is the audience in M9P?
M9P represents 20,645 residents and 7,900 households in Etobicoke. The average household size is 2.6 people.
What demographic characteristics stand out in M9P?
Immigrant population is 46.0%, 23.1 percentage points above the Canadian postal-region benchmark; Families with children is 42.5%, 8.5 percentage points above the Canadian postal-region benchmark; Single-detached homes is 45.2%, 7.4 percentage points below the Canadian postal-region benchmark.
How does M9P compare with another postal region?
M8Z is one useful Etobicoke postal-region comparison because its population is similar to M9P. It has 22.0% higher median income · 3.3 years younger on average.
How can I find other regions that match the M9P audience?
To find regions with a profile similar to M9P, begin with families with children near 42.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9P?
Import postal codes to measure customer concentration in M9P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.