Bachelor's degree or higher
36.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Saskatchewan postal region
S7H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7H · SaskatoonLoading the S7H boundary…
Selected postal region
Market profile
A market of 36,818 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7H different from the typical Canadian postal region.
Population36,818
Households16,170
Median income$76,000
Average age40.7
S7H market summary
What distinguishes this postal-region audience
S7H represents 36,818 residents and 16,170 households in Saskatoon. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 36.3%, or 9.8 percentage points above the benchmark. Owner households is 60.0%, 6.5 percentage points below the benchmark.
For campaign planning, these patterns give S7H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7H
To find regions with a profile similar to S7H, begin with university education near 36.3% and home ownership near 60.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7H and the Canadian postal-region benchmark.
Owner households
60.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
27.9%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Median household income
$76,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How S7H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $76,000 | $85,788 | 11.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 60.0% | 66.5% | 6.5 percentage points below |
| One-person households | 33.9% | 29.4% | 4.5 percentage points above |
| Families with children | 27.9% | 34.0% | 6.1 percentage points below |
| Bachelor's degree or higher | 36.3% | 26.5% | 9.8 percentage points above |
| Immigrant population | 21.7% | 22.9% | 1.2 percentage points below |
| Worked from home | 19.3% | 23.8% | 4.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 615 local facility records with S7H. Recreation is the largest represented category with 592 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care2
Culture and art3
Recreation592
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,334 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,718YouTube estimate · 66.5%
24,334Facebook estimate · 82.1%
16,045Instagram estimate · 54.1%
8,485TikTok estimate · 28.6%
Practical campaign implications
Turn the strongest S7H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 36.3%9.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 60.0%6.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Families with children: 27.9%6.1 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7H.
S7H audience questions
Using this postal-region profile
How large is the audience in S7H?
S7H represents 36,818 residents and 16,170 households in Saskatoon. The average household size is 2.3 people.
What demographic characteristics stand out in S7H?
Bachelor's degree or higher is 36.3%, 9.8 percentage points above the Canadian postal-region benchmark; Owner households is 60.0%, 6.5 percentage points below the Canadian postal-region benchmark; Families with children is 27.9%, 6.1 percentage points below the Canadian postal-region benchmark.
How does S7H compare with another postal region?
S7K is one useful Saskatoon postal-region comparison because its population is similar to S7H. It has 9.2% higher median income · 1.7 years older on average.
How can I find other regions that match the S7H audience?
To find regions with a profile similar to S7H, begin with university education near 36.3% and home ownership near 60.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7H?
Import postal codes to measure customer concentration in S7H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.