Immigrant population
52.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V3R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV3R · SurreyLoading the V3R boundary…
Selected postal region
Market profile
A market of 61,436 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3R different from the typical Canadian postal region.
Population61,436
Households20,795
Median income$87,000
Average age40.1
V3R market summary
What distinguishes this postal-region audience
V3R represents 61,436 residents and 20,795 households in Surrey. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 52.0%, or 29.1 percentage points above the benchmark. Single-detached homes is 27.8%, 24.8 percentage points below the benchmark.
For campaign planning, these patterns give V3R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V3R
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around V3R.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3R and the Canadian postal-region benchmark.
Single-detached homes
27.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
13.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Average household size
2.9 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How V3R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $87,000 | $85,788 | 1.4% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 64.1% | 66.5% | 2.4 percentage points below |
| One-person households | 21.1% | 29.4% | 8.3 percentage points below |
| Families with children | 40.3% | 34.0% | 6.3 percentage points above |
| Bachelor's degree or higher | 23.4% | 26.5% | 3.1 percentage points below |
| Immigrant population | 52.0% | 22.9% | 29.1 percentage points above |
| Worked from home | 13.0% | 23.8% | 10.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 215 local facility records with V3R. Recreation is the largest represented category with 180 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care12
Culture and art2
Recreation180
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 40,179 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
32,207YouTube estimate · 65.6%
40,179Facebook estimate · 81.8%
26,094Instagram estimate · 53.1%
13,636TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest V3R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 52.0%29.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 27.8%24.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 13.0%10.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V3R.
V3R audience questions
Using this postal-region profile
How large is the audience in V3R?
V3R represents 61,436 residents and 20,795 households in Surrey. The average household size is 2.9 people.
What demographic characteristics stand out in V3R?
Immigrant population is 52.0%, 29.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 27.8%, 24.8 percentage points below the Canadian postal-region benchmark; Worked from home is 13.0%, 10.8 percentage points below the Canadian postal-region benchmark.
How does V3R compare with another postal region?
V3V is one useful Surrey postal-region comparison because its population is similar to V3R. It has 10.3% higher median income · 2.3 years younger on average.
How can I find other regions that match the V3R audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around V3R.
How can customer postal codes be analyzed in V3R?
Import postal codes to measure customer concentration in V3R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.