Immigrant population
43.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V4N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV4N · SurreyLoading the V4N boundary…
Selected postal region
Market profile
A market of 86,011 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4N different from the typical Canadian postal region.
Population86,011
Households27,605
Median income$109,000
Average age39.0
V4N market summary
What distinguishes this postal-region audience
V4N represents 86,011 residents and 27,605 households in Surrey. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 43.9%, or 21.0 percentage points above the benchmark. Average household size is 3.1 people, 27.6% above the benchmark.
For campaign planning, these patterns give V4N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V4N
To find regions with a profile similar to V4N, begin with household income near $109,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4N and the Canadian postal-region benchmark.
Average household size
3.1 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Median household income
$109,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Single-detached homes
40.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Detailed comparison
How V4N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $109,000 | $85,788 | 27.1% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 78.4% | 66.5% | 11.9 percentage points above |
| One-person households | 17.0% | 29.4% | 12.4 percentage points below |
| Families with children | 45.0% | 34.0% | 11.0 percentage points above |
| Bachelor's degree or higher | 30.4% | 26.5% | 3.9 percentage points above |
| Immigrant population | 43.9% | 22.9% | 21.0 percentage points above |
| Worked from home | 21.4% | 23.8% | 2.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 295 local facility records with V4N. Recreation is the largest represented category with 257 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education25
Health care11
Culture and art2
Recreation257
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 55,096 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
44,396YouTube estimate · 66.1%
55,096Facebook estimate · 82.0%
35,895Instagram estimate · 53.4%
18,594TikTok estimate · 27.7%
Practical campaign implications
Turn the strongest V4N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 43.9%21.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.1 people27.6% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Median household income: $109,00027.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V4N.
V4N audience questions
Using this postal-region profile
How large is the audience in V4N?
V4N represents 86,011 residents and 27,605 households in Surrey. The average household size is 3.1 people.
What demographic characteristics stand out in V4N?
Immigrant population is 43.9%, 21.0 percentage points above the Canadian postal-region benchmark; Average household size is 3.1 people, 27.6% above the Canadian postal-region benchmark; Median household income is $109,000, 27.1% above the Canadian postal-region benchmark.
How does V4N compare with another postal region?
V3W is one useful Surrey postal-region comparison because its population is similar to V4N. It has 13.8% lower median income · 1.0 years younger on average.
How can I find other regions that match the V4N audience?
To find regions with a profile similar to V4N, begin with household income near $109,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4N?
Import postal codes to measure customer concentration in V4N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.