Single-detached homes
10.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV3T · SurreyLoading the V3T boundary…
Selected postal region
Market profile
A market of 45,514 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3T different from the typical Canadian postal region.
Population45,514
Households18,440
Median income$73,500
Average age38.5
V3T market summary
What distinguishes this postal-region audience
V3T represents 45,514 residents and 18,440 households in Surrey. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 10.8%, or 41.8 percentage points below the benchmark. Immigrant population is 49.9%, 27.0 percentage points above the benchmark.
For campaign planning, these patterns give V3T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V3T
To find regions with a profile similar to V3T, begin with home ownership near 48.0% and age 15–29 share near 25.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3T and the Canadian postal-region benchmark.
Immigrant population
49.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
48.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 15–29
25.8%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How V3T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,500 | $85,788 | 14.3% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 48.0% | 66.5% | 18.5 percentage points below |
| One-person households | 34.2% | 29.4% | 4.9 percentage points above |
| Families with children | 27.4% | 34.0% | 6.6 percentage points below |
| Bachelor's degree or higher | 29.5% | 26.5% | 3.0 percentage points above |
| Immigrant population | 49.9% | 22.9% | 27.0 percentage points above |
| Worked from home | 17.3% | 23.8% | 6.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 135 local facility records with V3T. Recreation is the largest represented category with 97 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education28
Health care8
Culture and art2
Recreation97
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,833 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,664YouTube estimate · 69.0%
30,833Facebook estimate · 82.9%
21,132Instagram estimate · 56.8%
11,536TikTok estimate · 31.0%
Practical campaign implications
Turn the strongest V3T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 10.8%41.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 49.9%27.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 48.0%18.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V3T.
V3T audience questions
Using this postal-region profile
How large is the audience in V3T?
V3T represents 45,514 residents and 18,440 households in Surrey. The average household size is 2.4 people.
What demographic characteristics stand out in V3T?
Single-detached homes is 10.8%, 41.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 49.9%, 27.0 percentage points above the Canadian postal-region benchmark; Owner households is 48.0%, 18.5 percentage points below the Canadian postal-region benchmark.
How does V3T compare with another postal region?
V3V is one useful Surrey postal-region comparison because its population is similar to V3T. It has 30.6% higher median income · 0.7 years younger on average.
How can I find other regions that match the V3T audience?
To find regions with a profile similar to V3T, begin with home ownership near 48.0% and age 15–29 share near 25.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3T?
Import postal codes to measure customer concentration in V3T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.