Median household income
$112,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV3Z · SurreyLoading the V3Z boundary…
Selected postal region
Market profile
A market of 38,837 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3Z different from the typical Canadian postal region.
Population38,837
Households13,770
Median income$112,000
Average age39.5
V3Z market summary
What distinguishes this postal-region audience
V3Z represents 38,837 residents and 13,770 households in Surrey. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $112,000, or 30.6% above the benchmark. Single-detached homes is 39.0%, 13.6 percentage points below the benchmark.
For campaign planning, these patterns give V3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V3Z
To find regions with a profile similar to V3Z, begin with household income near $112,000 and home ownership near 79.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3Z and the Canadian postal-region benchmark.
Single-detached homes
39.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
79.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
34.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How V3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $112,000 | $85,788 | 30.6% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 79.6% | 66.5% | 13.1 percentage points above |
| One-person households | 18.0% | 29.4% | 11.4 percentage points below |
| Families with children | 44.2% | 34.0% | 10.2 percentage points above |
| Bachelor's degree or higher | 37.5% | 26.5% | 11.0 percentage points above |
| Immigrant population | 34.3% | 22.9% | 11.4 percentage points above |
| Worked from home | 29.8% | 23.8% | 6.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 129 local facility records with V3Z. Recreation is the largest represented category with 119 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care5
Culture and art0
Recreation119
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,655 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,658YouTube estimate · 65.2%
24,655Facebook estimate · 81.8%
15,689Instagram estimate · 52.1%
7,785TikTok estimate · 25.8%
Practical campaign implications
Turn the strongest V3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $112,00030.6% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 39.0%13.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 79.6%13.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V3Z.
V3Z audience questions
Using this postal-region profile
How large is the audience in V3Z?
V3Z represents 38,837 residents and 13,770 households in Surrey. The average household size is 2.8 people.
What demographic characteristics stand out in V3Z?
Median household income is $112,000, 30.6% above the Canadian postal-region benchmark; Single-detached homes is 39.0%, 13.6 percentage points below the Canadian postal-region benchmark; Owner households is 79.6%, 13.1 percentage points above the Canadian postal-region benchmark.
How does V3Z compare with another postal region?
V4A is one useful Surrey postal-region comparison because its population is similar to V3Z. It has 19.6% lower median income · 8.6 years older on average.
How can I find other regions that match the V3Z audience?
To find regions with a profile similar to V3Z, begin with household income near $112,000 and home ownership near 79.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3Z?
Import postal codes to measure customer concentration in V3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.