Single-detached homes
13.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5N · VancouverLoading the V5N boundary…
Selected postal region
Market profile
A market of 35,843 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5N different from the typical Canadian postal region.
Population35,843
Households15,200
Median income$82,000
Average age40.9
V5N market summary
What distinguishes this postal-region audience
V5N represents 35,843 residents and 15,200 households in Vancouver. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 13.5%, or 39.1 percentage points below the benchmark. Owner households is 46.7%, 19.8 percentage points below the benchmark.
For campaign planning, these patterns give V5N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5N
To find regions with a profile similar to V5N, begin with home ownership near 46.7% and university education near 36.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5N and the Canadian postal-region benchmark.
Owner households
46.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
39.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
36.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How V5N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 46.7% | 66.5% | 19.8 percentage points below |
| One-person households | 32.9% | 29.4% | 3.5 percentage points above |
| Families with children | 27.7% | 34.0% | 6.3 percentage points below |
| Bachelor's degree or higher | 36.0% | 26.5% | 9.5 percentage points above |
| Immigrant population | 39.2% | 22.9% | 16.3 percentage points above |
| Worked from home | 29.7% | 23.8% | 5.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 37 local facility records with V5N. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care11
Culture and art3
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,763 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,245YouTube estimate · 67.4%
24,763Facebook estimate · 82.5%
16,384Instagram estimate · 54.6%
8,481TikTok estimate · 28.3%
Practical campaign implications
Turn the strongest V5N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 13.5%39.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 46.7%19.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 39.2%16.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5N.
V5N audience questions
Using this postal-region profile
How large is the audience in V5N?
V5N represents 35,843 residents and 15,200 households in Vancouver. The average household size is 2.3 people.
What demographic characteristics stand out in V5N?
Single-detached homes is 13.5%, 39.1 percentage points below the Canadian postal-region benchmark; Owner households is 46.7%, 19.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 39.2%, 16.3 percentage points above the Canadian postal-region benchmark.
How does V5N compare with another postal region?
V6P is one useful Vancouver postal-region comparison because its population is similar to V5N. It has 9.8% lower median income · 2.0 years older on average.
How can I find other regions that match the V5N audience?
To find regions with a profile similar to V5N, begin with home ownership near 46.7% and university education near 36.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5N?
Import postal codes to measure customer concentration in V5N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.