Single-detached homes
2.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5T · VancouverLoading the V5T boundary…
Selected postal region
Market profile
A market of 26,340 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5T different from the typical Canadian postal region.
Population26,340
Households14,275
Median income$79,500
Average age39.2
V5T market summary
What distinguishes this postal-region audience
V5T represents 26,340 residents and 14,275 households in Vancouver. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 2.5%, or 50.1 percentage points below the benchmark. Owner households is 38.5%, 28.0 percentage points below the benchmark.
For campaign planning, these patterns give V5T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5T
To find regions with a profile similar to V5T, begin with home ownership near 38.5% and university education near 51.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5T and the Canadian postal-region benchmark.
Owner households
38.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
51.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Families with children
15.6%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V5T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,500 | $85,788 | 7.3% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 38.5% | 66.5% | 28.0 percentage points below |
| One-person households | 47.5% | 29.4% | 18.1 percentage points above |
| Families with children | 15.6% | 34.0% | 18.4 percentage points below |
| Bachelor's degree or higher | 51.1% | 26.5% | 24.6 percentage points above |
| Immigrant population | 28.3% | 22.9% | 5.4 percentage points above |
| Worked from home | 37.2% | 23.8% | 13.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 42 local facility records with V5T. Culture and art is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care6
Culture and art15
Recreation7
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,137 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,209YouTube estimate · 71.0%
19,137Facebook estimate · 83.8%
13,106Instagram estimate · 57.4%
6,696TikTok estimate · 29.3%
Practical campaign implications
Turn the strongest V5T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 2.5%50.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 38.5%28.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 51.1%24.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5T.
V5T audience questions
Using this postal-region profile
How large is the audience in V5T?
V5T represents 26,340 residents and 14,275 households in Vancouver. The average household size is 1.8 people.
What demographic characteristics stand out in V5T?
Single-detached homes is 2.5%, 50.1 percentage points below the Canadian postal-region benchmark; Owner households is 38.5%, 28.0 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 51.1%, 24.6 percentage points above the Canadian postal-region benchmark.
How does V5T compare with another postal region?
V6K is one useful Vancouver postal-region comparison because its population is similar to V5T. It has 11.9% higher median income · 2.7 years older on average.
How can I find other regions that match the V5T audience?
To find regions with a profile similar to V5T, begin with home ownership near 38.5% and university education near 51.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5T?
Import postal codes to measure customer concentration in V5T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.