Single-detached homes
5.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V7M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV7M · VancouverLoading the V7M boundary…
Selected postal region
Market profile
A market of 23,086 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7M different from the typical Canadian postal region.
Population23,086
Households11,630
Median income$80,000
Average age43.7
V7M market summary
What distinguishes this postal-region audience
V7M represents 23,086 residents and 11,630 households in Vancouver. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.8%, or 46.8 percentage points below the benchmark. Immigrant population is 41.5%, 18.6 percentage points above the benchmark.
For campaign planning, these patterns give V7M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V7M
To find regions with a profile similar to V7M, begin with university education near 43.3% and home ownership near 52.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7M and the Canadian postal-region benchmark.
Immigrant population
41.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
43.3%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
52.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How V7M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 52.7% | 66.5% | 13.8 percentage points below |
| One-person households | 41.3% | 29.4% | 11.9 percentage points above |
| Families with children | 24.8% | 34.0% | 9.2 percentage points below |
| Bachelor's degree or higher | 43.3% | 26.5% | 16.8 percentage points above |
| Immigrant population | 41.5% | 22.9% | 18.6 percentage points above |
| Worked from home | 32.5% | 23.8% | 8.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 66 local facility records with V7M. Recreation is the largest represented category with 47 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art6
Recreation47
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,200 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,910YouTube estimate · 65.2%
16,200Facebook estimate · 81.8%
10,275Instagram estimate · 51.9%
5,048TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest V7M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.8%46.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 41.5%18.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 43.3%16.8 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V7M.
V7M audience questions
Using this postal-region profile
How large is the audience in V7M?
V7M represents 23,086 residents and 11,630 households in Vancouver. The average household size is 2.0 people.
What demographic characteristics stand out in V7M?
Single-detached homes is 5.8%, 46.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 41.5%, 18.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 43.3%, 16.8 percentage points above the Canadian postal-region benchmark.
How does V7M compare with another postal region?
V6J is one useful Vancouver postal-region comparison because its population is similar to V7M. It has 5.0% higher median income · 0.5 years younger on average.
How can I find other regions that match the V7M audience?
To find regions with a profile similar to V7M, begin with university education near 43.3% and home ownership near 52.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7M?
Import postal codes to measure customer concentration in V7M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.