Single-detached homes
7.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V6H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV6H · VancouverLoading the V6H boundary…
Selected postal region
Market profile
A market of 17,742 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6H different from the typical Canadian postal region.
Population17,742
Households10,010
Median income$79,000
Average age43.4
V6H market summary
What distinguishes this postal-region audience
V6H represents 17,742 residents and 10,010 households in Vancouver. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 7.0%, or 45.6 percentage points below the benchmark. Bachelor's degree or higher is 55.9%, 29.4 percentage points above the benchmark.
For campaign planning, these patterns give V6H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V6H
To find regions with a profile similar to V6H, begin with university education near 55.9% and home ownership near 37.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6H and the Canadian postal-region benchmark.
Bachelor's degree or higher
55.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
37.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
51.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How V6H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 37.3% | 66.5% | 29.2 percentage points below |
| One-person households | 51.1% | 29.4% | 21.8 percentage points above |
| Families with children | 15.0% | 34.0% | 19.0 percentage points below |
| Bachelor's degree or higher | 55.9% | 26.5% | 29.4 percentage points above |
| Immigrant population | 32.4% | 22.9% | 9.5 percentage points above |
| Worked from home | 39.9% | 23.8% | 16.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 51 local facility records with V6H. Culture and art is the largest represented category with 31 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care8
Culture and art31
Recreation6
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,829 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,449YouTube estimate · 67.1%
12,829Facebook estimate · 82.4%
8,422Instagram estimate · 54.1%
4,302TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest V6H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 7.0%45.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 55.9%29.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Owner households: 37.3%29.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V6H.
V6H audience questions
Using this postal-region profile
How large is the audience in V6H?
V6H represents 17,742 residents and 10,010 households in Vancouver. The average household size is 1.7 people.
What demographic characteristics stand out in V6H?
Single-detached homes is 7.0%, 45.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 55.9%, 29.4 percentage points above the Canadian postal-region benchmark; Owner households is 37.3%, 29.2 percentage points below the Canadian postal-region benchmark.
How does V6H compare with another postal region?
V7J is one useful Vancouver postal-region comparison because its population is similar to V6H. It has 34.2% higher median income · 1.5 years younger on average.
How can I find other regions that match the V6H audience?
To find regions with a profile similar to V6H, begin with university education near 55.9% and home ownership near 37.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6H?
Import postal codes to measure customer concentration in V6H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.