Single-detached homes
16.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V5R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV5R · VancouverLoading the V5R boundary…
Selected postal region
Market profile
A market of 48,150 people
Size the opportunity, understand its household composition, and identify the local patterns that make V5R different from the typical Canadian postal region.
Population48,150
Households18,620
Median income$82,000
Average age41.7
V5R market summary
What distinguishes this postal-region audience
V5R represents 48,150 residents and 18,620 households in Vancouver. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 16.5%, or 36.1 percentage points below the benchmark. Immigrant population is 55.5%, 32.6 percentage points above the benchmark.
For campaign planning, these patterns give V5R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V5R
To find regions with a profile similar to V5R, begin with home ownership near 56.0% and age 15–29 share near 22.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V5R and the Canadian postal-region benchmark.
Immigrant population
55.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
56.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 15–29
22.7%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Detailed comparison
How V5R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V5R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 56.0% | 66.5% | 10.5 percentage points below |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 31.6% | 34.0% | 2.4 percentage points below |
| Bachelor's degree or higher | 30.2% | 26.5% | 3.7 percentage points above |
| Immigrant population | 55.5% | 22.9% | 32.6 percentage points above |
| Worked from home | 23.4% | 23.8% | 0.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 32 local facility records with V5R. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care6
Culture and art1
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,343 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
26,996YouTube estimate · 66.5%
33,343Facebook estimate · 82.1%
21,944Instagram estimate · 54.0%
11,564TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest V5R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 16.5%36.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 55.5%32.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 56.0%10.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V5R.
V5R audience questions
Using this postal-region profile
How large is the audience in V5R?
V5R represents 48,150 residents and 18,620 households in Vancouver. The average household size is 2.6 people.
What demographic characteristics stand out in V5R?
Single-detached homes is 16.5%, 36.1 percentage points below the Canadian postal-region benchmark; Immigrant population is 55.5%, 32.6 percentage points above the Canadian postal-region benchmark; Owner households is 56.0%, 10.5 percentage points below the Canadian postal-region benchmark.
How does V5R compare with another postal region?
V5N is one useful Vancouver postal-region comparison because its population is similar to V5R. It has 0.0% higher median income · 0.8 years younger on average.
How can I find other regions that match the V5R audience?
To find regions with a profile similar to V5R, begin with home ownership near 56.0% and age 15–29 share near 22.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V5R?
Import postal codes to measure customer concentration in V5R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.