Immigrant population
9.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1A · St. John'sLoading the A1A boundary…
Selected postal region
Market profile
A market of 30,086 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1A different from the typical Canadian postal region.
Population30,086
Households12,670
Median income$88,000
Average age44.4
A1A market summary
What distinguishes this postal-region audience
A1A represents 30,086 residents and 12,670 households in St. John's. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.5%, or 13.4 percentage points below the benchmark. Bachelor's degree or higher is 38.0%, 11.5 percentage points above the benchmark.
For campaign planning, these patterns give A1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1A
To find regions with a profile similar to A1A, begin with university education near 38.0% and age 65+ share near 22.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1A and the Canadian postal-region benchmark.
Bachelor's degree or higher
38.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Population age 65+
22.8%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Average household size
2.3 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How A1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 67.8% | 66.5% | 1.3 percentage points above |
| One-person households | 31.0% | 29.4% | 1.6 percentage points above |
| Families with children | 34.2% | 34.0% | 0.2 percentage points above |
| Bachelor's degree or higher | 38.0% | 26.5% | 11.5 percentage points above |
| Immigrant population | 9.5% | 22.9% | 13.4 percentage points below |
| Worked from home | 22.3% | 23.8% | 1.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with A1A. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care3
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,224 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,734YouTube estimate · 63.0%
20,224Facebook estimate · 81.0%
12,529Instagram estimate · 50.2%
6,212TikTok estimate · 24.9%
Practical campaign implications
Turn the strongest A1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.5%13.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 38.0%11.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Population age 65+: 22.8%3.8 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1A.
A1A audience questions
Using this postal-region profile
How large is the audience in A1A?
A1A represents 30,086 residents and 12,670 households in St. John's. The average household size is 2.3 people.
What demographic characteristics stand out in A1A?
Immigrant population is 9.5%, 13.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 38.0%, 11.5 percentage points above the Canadian postal-region benchmark; Population age 65+ is 22.8%, 3.8 percentage points above the Canadian postal-region benchmark.
How does A1A compare with another postal region?
A1E is one useful St. John's postal-region comparison because its population is similar to A1A. It has 25.0% lower median income · 1.2 years older on average.
How can I find other regions that match the A1A audience?
To find regions with a profile similar to A1A, begin with university education near 38.0% and age 65+ share near 22.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1A?
Import postal codes to measure customer concentration in A1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.