Single-detached homes
34.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Newfoundland and Labrador postal region
A1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1E · St. John'sLoading the A1E boundary…
Selected postal region
Market profile
A market of 26,858 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1E different from the typical Canadian postal region.
Population26,858
Households12,835
Median income$66,000
Average age45.6
A1E market summary
What distinguishes this postal-region audience
A1E represents 26,858 residents and 12,835 households in St. John's. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 34.7%, or 17.9 percentage points below the benchmark. Immigrant population is 5.2%, 17.7 percentage points below the benchmark.
For campaign planning, these patterns give A1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1E
To find regions with a profile similar to A1E, begin with household income near $66,000 and home ownership near 56.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1E and the Canadian postal-region benchmark.
Immigrant population
5.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$66,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
56.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How A1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,000 | $85,788 | 23.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 56.6% | 66.5% | 9.9 percentage points below |
| One-person households | 37.6% | 29.4% | 8.3 percentage points above |
| Families with children | 26.9% | 34.0% | 7.1 percentage points below |
| Bachelor's degree or higher | 25.4% | 26.5% | 1.1 percentage points below |
| Immigrant population | 5.2% | 22.9% | 17.7 percentage points below |
| Worked from home | 18.2% | 23.8% | 5.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with A1E. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,538 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,390YouTube estimate · 62.9%
18,538Facebook estimate · 81.0%
11,444Instagram estimate · 50.0%
5,650TikTok estimate · 24.7%
Practical campaign implications
Turn the strongest A1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 34.7%17.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 5.2%17.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $66,00023.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1E.
A1E audience questions
Using this postal-region profile
How large is the audience in A1E?
A1E represents 26,858 residents and 12,835 households in St. John's. The average household size is 2.1 people.
What demographic characteristics stand out in A1E?
Single-detached homes is 34.7%, 17.9 percentage points below the Canadian postal-region benchmark; Immigrant population is 5.2%, 17.7 percentage points below the Canadian postal-region benchmark; Median household income is $66,000, 23.1% below the Canadian postal-region benchmark.
How does A1E compare with another postal region?
A1A is one useful St. John's postal-region comparison because its population is similar to A1E. It has 33.3% higher median income · 1.2 years younger on average.
How can I find other regions that match the A1E audience?
To find regions with a profile similar to A1E, begin with household income near $66,000 and home ownership near 56.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1E?
Import postal codes to measure customer concentration in A1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.