Immigrant population
4.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E3V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Edmundston.
AudienceScoutE3V · EdmundstonLoading the E3V boundary…
Selected postal region
Market profile
A market of 12,142 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3V different from the typical Canadian postal region.
Population12,142
Households5,735
Median income$55,600
Average age49.9
E3V market summary
What distinguishes this postal-region audience
E3V represents 12,142 residents and 5,735 households in Edmundston. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.6%, or 18.3 percentage points below the benchmark. Median household income is $55,600, 35.2% below the benchmark.
For campaign planning, these patterns give E3V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Edmundston.
Audience matching
Find more regions that resemble E3V
To find regions with a profile similar to E3V, begin with household income near $55,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3V and the Canadian postal-region benchmark.
Median household income
$55,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
9.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
42.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How E3V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $55,600 | $85,788 | 35.2% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 60.7% | 66.5% | 5.8 percentage points below |
| One-person households | 42.6% | 29.4% | 13.3 percentage points above |
| Families with children | 23.7% | 34.0% | 10.3 percentage points below |
| Bachelor's degree or higher | 18.9% | 26.5% | 7.6 percentage points below |
| Immigrant population | 4.6% | 22.9% | 18.3 percentage points below |
| Worked from home | 9.8% | 23.8% | 14.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with E3V. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,400 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,269YouTube estimate · 59.7%
8,400Facebook estimate · 79.9%
4,905Instagram estimate · 46.7%
2,305TikTok estimate · 21.9%
Practical campaign implications
Turn the strongest E3V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 4.6%18.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $55,60035.2% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 9.8%14.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Edmundston with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E3V audience questions
Using this postal-region profile
How large is the audience in E3V?
E3V represents 12,142 residents and 5,735 households in Edmundston. The average household size is 1.9 people.
What demographic characteristics stand out in E3V?
Immigrant population is 4.6%, 18.3 percentage points below the Canadian postal-region benchmark; Median household income is $55,600, 35.2% below the Canadian postal-region benchmark; Worked from home is 9.8%, 14.0 percentage points below the Canadian postal-region benchmark.
How does E3V compare with another postal region?
E5N is one useful New Brunswick market comparison because its population is similar to E3V. It has 49.3% higher median income · 6.8 years younger on average.
How can I find other regions that match the E3V audience?
To find regions with a profile similar to E3V, begin with household income near $55,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3V?
Import postal codes to measure customer concentration in E3V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.