Single-detached homes
86.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E5N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hampton.
AudienceScoutE5N · HamptonLoading the E5N boundary…
Selected postal region
Market profile
A market of 12,263 people
Size the opportunity, understand its household composition, and identify the local patterns that make E5N different from the typical Canadian postal region.
Population12,263
Households4,895
Median income$83,000
Average age43.1
E5N market summary
What distinguishes this postal-region audience
E5N represents 12,263 residents and 4,895 households in Hampton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 86.9%, or 34.3 percentage points above the benchmark. Owner households is 89.3%, 22.8 percentage points above the benchmark.
For campaign planning, these patterns give E5N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hampton.
Audience matching
Find more regions that resemble E5N
To find regions with a profile similar to E5N, begin with home ownership near 89.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E5N and the Canadian postal-region benchmark.
Owner households
89.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
3.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E5N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E5N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $83,000 | $85,788 | 3.2% below |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 89.3% | 66.5% | 22.8 percentage points above |
| One-person households | 21.9% | 29.4% | 7.5 percentage points below |
| Families with children | 36.8% | 34.0% | 2.8 percentage points above |
| Bachelor's degree or higher | 17.4% | 26.5% | 9.1 percentage points below |
| Immigrant population | 3.0% | 22.9% | 19.9 percentage points below |
| Worked from home | 14.0% | 23.8% | 9.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with E5N. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care1
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,946 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,145YouTube estimate · 62.5%
7,946Facebook estimate · 80.9%
4,878Instagram estimate · 49.6%
2,396TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest E5N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 86.9%34.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 89.3%22.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.0%19.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Hampton with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E5N audience questions
Using this postal-region profile
How large is the audience in E5N?
E5N represents 12,263 residents and 4,895 households in Hampton. The average household size is 2.5 people.
What demographic characteristics stand out in E5N?
Single-detached homes is 86.9%, 34.3 percentage points above the Canadian postal-region benchmark; Owner households is 89.3%, 22.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.0%, 19.9 percentage points below the Canadian postal-region benchmark.
How does E5N compare with another postal region?
E3C is one useful New Brunswick market comparison because its population is similar to E5N. It has 22.9% higher median income · 0.8 years younger on average.
How can I find other regions that match the E5N audience?
To find regions with a profile similar to E5N, begin with home ownership near 89.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E5N?
Import postal codes to measure customer concentration in E5N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.