Bachelor's degree or higher
50.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Quebec postal region
H4X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH4X · MontrealLoading the H4X boundary…
Selected postal region
Market profile
A market of 6,467 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4X different from the typical Canadian postal region.
Population6,467
Households2,535
Median income$105,000
Average age41.2
H4X market summary
What distinguishes this postal-region audience
H4X represents 6,467 residents and 2,535 households in Montreal. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 50.9%, or 24.4 percentage points above the benchmark. Single-detached homes is 33.5%, 19.1 percentage points below the benchmark.
For campaign planning, these patterns give H4X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H4X
To find regions with a profile similar to H4X, begin with university education near 50.9% and families with children near 46.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4X and the Canadian postal-region benchmark.
Single-detached homes
33.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Families with children
46.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Worked from home
36.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H4X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $105,000 | $85,788 | 22.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 65.8% | 66.5% | 0.7 percentage points below |
| One-person households | 24.5% | 29.4% | 4.9 percentage points below |
| Families with children | 46.4% | 34.0% | 12.4 percentage points above |
| Bachelor's degree or higher | 50.9% | 26.5% | 24.4 percentage points above |
| Immigrant population | 29.2% | 22.9% | 6.3 percentage points above |
| Worked from home | 36.1% | 23.8% | 12.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with H4X. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care1
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,102 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,212YouTube estimate · 63.6%
4,102Facebook estimate · 81.2%
2,573Instagram estimate · 50.9%
1,300TikTok estimate · 25.7%
Practical campaign implications
Turn the strongest H4X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 50.9%24.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 33.5%19.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Families with children: 46.4%12.4 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H4X.
H4X audience questions
Using this postal-region profile
How large is the audience in H4X?
H4X represents 6,467 residents and 2,535 households in Montreal. The average household size is 2.6 people.
What demographic characteristics stand out in H4X?
Bachelor's degree or higher is 50.9%, 24.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 33.5%, 19.1 percentage points below the Canadian postal-region benchmark; Families with children is 46.4%, 12.4 percentage points above the Canadian postal-region benchmark.
How does H4X compare with another postal region?
H3A is one useful Montreal postal-region comparison because its population is similar to H4X. It has 65.3% lower median income · 5.4 years younger on average.
How can I find other regions that match the H4X audience?
To find regions with a profile similar to H4X, begin with university education near 50.9% and families with children near 46.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4X?
Import postal codes to measure customer concentration in H4X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.