Quebec market overview
Montreal audience and postal regions
Explore the market size, household profile, and campaign potential across 10 postal regions in Montreal.
AudienceScoutMontreal · 10 postal regionsCombined market
161,812 people across 10 regions
Use this combined market view to compare audience size, purchasing power, household composition, and regional fit before choosing where your next campaign should run.
Montreal market summary
What the local audience profile represents
Montreal brings together 161,812 residents and 76,050 households across 10 postal regions. The combined profile gives marketers a practical view of the audience available for local, regional, digital, direct-mail, and traditional media planning.
The market's estimated median household income is $56,146, 34.6% below the Canadian postal-region benchmark. Owner households represent 30.6% of the market, and families with children represent 28.0%. Both measures can help shape offer, creative, and channel decisions.
H1G is the largest postal region in the Montreal profile, with 50,989 residents and 31.5% of the combined population. Among adult age groups, ages 15–29 has the largest share at 23.1%, providing a useful starting point for audience and media planning.
Audience threshold ideas
Narrow Montreal to the strongest-fit regions
Use the combined market profile as a starting point, then adjust thresholds to make the campaign audience broader or more focused.
- Start with a household-income threshold near $56,146 and raise it to isolate regions with greater purchasing-power potential.
- Use an owner-household threshold near 30.6% for home, property, renovation, and long-term service campaigns.
- Select ages 15–29 and begin near a 23.1% minimum share when that age group is central to the target audience.
- Combine thresholds so a region must satisfy every active requirement before it becomes part of the campaign selection.
Largest postal regions
Explore Montreal one FSA at a time
Platform audience potential
Plan channel mix with local age and audience patterns
Compare how the city's age profile aligns with major digital platforms to prioritize channels, budgets, and creative.
Plan the campaign
Choose regions with a rule.
Compare customer penetration, household size, income, age, housing, education, and local context before exporting the final FSA list.
Open in AudienceScoutMontreal audience questions
Planning campaigns with local postal-region data
How large is the Montreal market?
Montreal represents 161,812 residents and 76,050 households across 10 postal regions in this combined market profile.
Which postal region has the largest audience in Montreal?
H1G is the largest postal region in this Montreal profile, with 50,989 residents, or 31.5% of the combined population.
What audience characteristics stand out in Montreal?
Household income is below the Canadian benchmark, owner-household share is lower, and the share of families with children is lower. The largest represented adult age segment is ages 15–29 at 23.1%.
How can I find Montreal regions that fit my target audience?
Load Montreal in AudienceScout and set minimum thresholds for income, household count, age, family composition, home ownership, or education. Regions that meet every active threshold can be used as the campaign selection.
How can customer postal codes be analyzed in Montreal?
Paste or import customer postal codes to see where customers are concentrated across Montreal. Compare raw customer counts with population and household penetration, then examine the demographics and market signals connected to the strongest regions.