Single-detached homes
0.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH2Y · MontrealLoading the H2Y boundary…
Selected postal region
Market profile
A market of 3,727 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2Y different from the typical Canadian postal region.
Population3,727
Households2,265
Median income$89,000
Average age45.8
H2Y market summary
What distinguishes this postal-region audience
H2Y represents 3,727 residents and 2,265 households in Montreal. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.0%, or 52.6 percentage points below the benchmark. Bachelor's degree or higher is 59.7%, 33.2 percentage points above the benchmark.
For campaign planning, these patterns give H2Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H2Y
To find regions with a profile similar to H2Y, begin with university education near 59.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
59.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
53.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
54.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H2Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 51.6% | 66.5% | 14.9 percentage points below |
| One-person households | 54.5% | 29.4% | 25.1 percentage points above |
| Families with children | 11.9% | 34.0% | 22.1 percentage points below |
| Bachelor's degree or higher | 59.7% | 26.5% | 33.2 percentage points above |
| Immigrant population | 27.0% | 22.9% | 4.1 percentage points above |
| Worked from home | 53.4% | 23.8% | 29.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with H2Y. Culture and art is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art25
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,747 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,176YouTube estimate · 64.7%
2,747Facebook estimate · 81.6%
1,730Instagram estimate · 51.4%
849TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest H2Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.0%52.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 59.7%33.2 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 53.4%29.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H2Y.
H2Y audience questions
Using this postal-region profile
How large is the audience in H2Y?
H2Y represents 3,727 residents and 2,265 households in Montreal. The average household size is 1.6 people.
What demographic characteristics stand out in H2Y?
Single-detached homes is 0.0%, 52.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 59.7%, 33.2 percentage points above the Canadian postal-region benchmark; Worked from home is 53.4%, 29.6 percentage points above the Canadian postal-region benchmark.
How does H2Y compare with another postal region?
H2Z is one useful Montreal postal-region comparison because its population is similar to H2Y. It has 32.1% lower median income · 3.7 years younger on average.
How can I find other regions that match the H2Y audience?
To find regions with a profile similar to H2Y, begin with university education near 59.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2Y?
Import postal codes to measure customer concentration in H2Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.