Single-detached homes
0.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H2Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH2Z · MontrealLoading the H2Z boundary…
Selected postal region
Market profile
A market of 3,757 people
Size the opportunity, understand its household composition, and identify the local patterns that make H2Z different from the typical Canadian postal region.
Population3,757
Households2,350
Median income$60,400
Average age42.1
H2Z market summary
What distinguishes this postal-region audience
H2Z represents 3,757 residents and 2,350 households in Montreal. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.0%, or 52.6 percentage points below the benchmark. Owner households is 16.9%, 49.6 percentage points below the benchmark.
For campaign planning, these patterns give H2Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H2Z
To find regions with a profile similar to H2Z, begin with home ownership near 16.9% and university education near 61.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H2Z and the Canadian postal-region benchmark.
Owner households
16.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
61.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
55.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H2Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H2Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 1.6 people | 2.4 people | 34.2% below |
| Owner households | 16.9% | 66.5% | 49.6 percentage points below |
| One-person households | 58.1% | 29.4% | 28.8 percentage points above |
| Families with children | 10.0% | 34.0% | 24.0 percentage points below |
| Bachelor's degree or higher | 61.2% | 26.5% | 34.7 percentage points above |
| Immigrant population | 38.5% | 22.9% | 15.6 percentage points above |
| Worked from home | 55.0% | 23.8% | 31.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with H2Z. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,795 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,348YouTube estimate · 69.9%
2,795Facebook estimate · 83.2%
1,933Instagram estimate · 57.5%
1,052TikTok estimate · 31.3%
Practical campaign implications
Turn the strongest H2Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.0%52.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 16.9%49.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 61.2%34.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H2Z.
H2Z audience questions
Using this postal-region profile
How large is the audience in H2Z?
H2Z represents 3,757 residents and 2,350 households in Montreal. The average household size is 1.6 people.
What demographic characteristics stand out in H2Z?
Single-detached homes is 0.0%, 52.6 percentage points below the Canadian postal-region benchmark; Owner households is 16.9%, 49.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 61.2%, 34.7 percentage points above the Canadian postal-region benchmark.
How does H2Z compare with another postal region?
H2Y is one useful Montreal postal-region comparison because its population is similar to H2Z. It has 47.4% higher median income · 3.7 years older on average.
How can I find other regions that match the H2Z audience?
To find regions with a profile similar to H2Z, begin with home ownership near 16.9% and university education near 61.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H2Z?
Import postal codes to measure customer concentration in H2Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.