Single-detached homes
6.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH1G · MontrealLoading the H1G boundary…
Selected postal region
Market profile
A market of 50,989 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1G different from the typical Canadian postal region.
Population50,989
Households20,285
Median income$57,200
Average age41.4
H1G market summary
What distinguishes this postal-region audience
H1G represents 50,989 residents and 20,285 households in Montreal. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 6.8%, or 45.8 percentage points below the benchmark. Owner households is 28.5%, 38.0 percentage points below the benchmark.
For campaign planning, these patterns give H1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H1G
To find regions with a profile similar to H1G, begin with home ownership near 28.5% and household income near $57,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1G and the Canadian postal-region benchmark.
Owner households
28.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$57,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
38.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How H1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $57,200 | $85,788 | 33.3% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 28.5% | 66.5% | 38.0 percentage points below |
| One-person households | 34.3% | 29.4% | 4.9 percentage points above |
| Families with children | 39.1% | 34.0% | 5.1 percentage points above |
| Bachelor's degree or higher | 12.2% | 26.5% | 14.3 percentage points below |
| Immigrant population | 38.5% | 22.9% | 15.6 percentage points above |
| Worked from home | 11.4% | 23.8% | 12.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 40 local facility records with H1G. Education is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care8
Culture and art5
Recreation9
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 32,232 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,402YouTube estimate · 64.1%
32,232Facebook estimate · 81.4%
20,378Instagram estimate · 51.4%
10,338TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest H1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 6.8%45.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.5%38.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $57,20033.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H1G.
H1G audience questions
Using this postal-region profile
How large is the audience in H1G?
H1G represents 50,989 residents and 20,285 households in Montreal. The average household size is 2.4 people.
What demographic characteristics stand out in H1G?
Single-detached homes is 6.8%, 45.8 percentage points below the Canadian postal-region benchmark; Owner households is 28.5%, 38.0 percentage points below the Canadian postal-region benchmark; Median household income is $57,200, 33.3% below the Canadian postal-region benchmark.
How does H1G compare with another postal region?
H1H is one useful Montreal postal-region comparison because its population is similar to H1G. It has 3.5% lower median income · 0.7 years younger on average.
How can I find other regions that match the H1G audience?
To find regions with a profile similar to H1G, begin with home ownership near 28.5% and household income near $57,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1G?
Import postal codes to measure customer concentration in H1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.