Owner households
84.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
H9E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in L'Île-Bizard Southwest.
AudienceScoutH9E · L'Île-Bizard SouthwestLoading the H9E boundary…
Selected postal region
Market profile
A market of 3,190 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9E different from the typical Canadian postal region.
Population3,190
Households1,205
Median income$103,000
Average age41.9
H9E market summary
What distinguishes this postal-region audience
H9E represents 3,190 residents and 1,205 households in L'Île-Bizard Southwest. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.7%, or 18.2 percentage points above the benchmark. Single-detached homes is 68.9%, 16.3 percentage points above the benchmark.
For campaign planning, these patterns give H9E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of L'Île-Bizard Southwest.
Audience matching
Find more regions that resemble H9E
To find regions with a profile similar to H9E, begin with home ownership near 84.7% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9E and the Canadian postal-region benchmark.
Single-detached homes
68.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
44.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How H9E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 84.7% | 66.5% | 18.2 percentage points above |
| One-person households | 22.8% | 29.4% | 6.6 percentage points below |
| Families with children | 44.0% | 34.0% | 10.0 percentage points above |
| Bachelor's degree or higher | 28.0% | 26.5% | 1.5 percentage points above |
| Immigrant population | 26.6% | 22.9% | 3.7 percentage points above |
| Worked from home | 31.3% | 23.8% | 7.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with H9E. Recreation is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education0
Health care0
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,044 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,581YouTube estimate · 62.5%
2,044Facebook estimate · 80.8%
1,260Instagram estimate · 49.8%
628TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest H9E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.7%18.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 68.9%16.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $103,00020.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Quebec postal regions
This directory represents L'Île-Bizard Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9E audience questions
Using this postal-region profile
How large is the audience in H9E?
H9E represents 3,190 residents and 1,205 households in L'Île-Bizard Southwest. The average household size is 2.6 people.
What demographic characteristics stand out in H9E?
Owner households is 84.7%, 18.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 68.9%, 16.3 percentage points above the Canadian postal-region benchmark; Median household income is $103,000, 20.1% above the Canadian postal-region benchmark.
How does H9E compare with another postal region?
H7B is one useful Quebec market comparison because its population is similar to H9E. It has 4.9% lower median income · 0.3 years older on average.
How can I find other regions that match the H9E audience?
To find regions with a profile similar to H9E, begin with home ownership near 84.7% and household income near $103,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9E?
Import postal codes to measure customer concentration in H9E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.