Single-detached homes
65.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
H9P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Dorval Outskirts.
AudienceScoutH9P · Dorval OutskirtsLoading the H9P boundary…
Selected postal region
Market profile
A market of 3,836 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9P different from the typical Canadian postal region.
Population3,836
Households1,510
Median income$89,000
Average age42.6
H9P market summary
What distinguishes this postal-region audience
H9P represents 3,836 residents and 1,510 households in Dorval Outskirts. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 65.2%, or 12.6 percentage points above the benchmark. Owner households is 76.7%, 10.2 percentage points above the benchmark.
For campaign planning, these patterns give H9P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Dorval Outskirts.
Audience matching
Find more regions that resemble H9P
To find regions with a profile similar to H9P, begin with home ownership near 76.7% and families with children near 40.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9P and the Canadian postal-region benchmark.
Owner households
76.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
40.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Immigrant population
27.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How H9P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 76.7% | 66.5% | 10.2 percentage points above |
| One-person households | 25.8% | 29.4% | 3.6 percentage points below |
| Families with children | 40.7% | 34.0% | 6.7 percentage points above |
| Bachelor's degree or higher | 26.7% | 26.5% | 0.2 percentage points above |
| Immigrant population | 27.2% | 22.9% | 4.3 percentage points above |
| Worked from home | 20.8% | 23.8% | 3.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 1 local facility records with H9P. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,520 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,967YouTube estimate · 63.3%
2,520Facebook estimate · 81.1%
1,571Instagram estimate · 50.5%
785TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest H9P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 65.2%12.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 76.7%10.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 40.7%6.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Dorval Outskirts with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9P audience questions
Using this postal-region profile
How large is the audience in H9P?
H9P represents 3,836 residents and 1,510 households in Dorval Outskirts. The average household size is 2.5 people.
What demographic characteristics stand out in H9P?
Single-detached homes is 65.2%, 12.6 percentage points above the Canadian postal-region benchmark; Owner households is 76.7%, 10.2 percentage points above the Canadian postal-region benchmark; Families with children is 40.7%, 6.7 percentage points above the Canadian postal-region benchmark.
How does H9P compare with another postal region?
H2Z is one useful Quebec market comparison because its population is similar to H9P. It has 32.1% lower median income · 0.5 years younger on average.
How can I find other regions that match the H9P audience?
To find regions with a profile similar to H9P, begin with home ownership near 76.7% and families with children near 40.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9P?
Import postal codes to measure customer concentration in H9P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.