Single-detached homes
78.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
H7B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Franþois.
AudienceScoutH7B · Saint-FranþoisLoading the H7B boundary…
Selected postal region
Market profile
A market of 2,957 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7B different from the typical Canadian postal region.
Population2,957
Households1,060
Median income$98,000
Average age42.2
H7B market summary
What distinguishes this postal-region audience
H7B represents 2,957 residents and 1,060 households in Saint-Franþois. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 78.3%, or 25.7 percentage points above the benchmark. Owner households is 87.3%, 20.8 percentage points above the benchmark.
For campaign planning, these patterns give H7B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Franþois.
Audience matching
Find more regions that resemble H7B
To find regions with a profile similar to H7B, begin with home ownership near 87.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7B and the Canadian postal-region benchmark.
Owner households
87.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
19.3%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Immigrant population
14.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How H7B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $98,000 | $85,788 | 14.2% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 87.3% | 66.5% | 20.8 percentage points above |
| One-person households | 19.3% | 29.4% | 10.1 percentage points below |
| Families with children | 39.6% | 34.0% | 5.6 percentage points above |
| Bachelor's degree or higher | 21.2% | 26.5% | 5.3 percentage points below |
| Immigrant population | 14.9% | 22.9% | 8.0 percentage points below |
| Worked from home | 18.0% | 23.8% | 5.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with H7B. Health care is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care2
Culture and art0
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 1,874 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,448YouTube estimate · 62.4%
1,874Facebook estimate · 80.8%
1,148Instagram estimate · 49.5%
563TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest H7B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 78.3%25.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.3%20.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- One-person households: 19.3%10.1 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Franþois with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H7B audience questions
Using this postal-region profile
How large is the audience in H7B?
H7B represents 2,957 residents and 1,060 households in Saint-Franþois. The average household size is 2.7 people.
What demographic characteristics stand out in H7B?
Single-detached homes is 78.3%, 25.7 percentage points above the Canadian postal-region benchmark; Owner households is 87.3%, 20.8 percentage points above the Canadian postal-region benchmark; One-person households is 19.3%, 10.1 percentage points below the Canadian postal-region benchmark.
How does H7B compare with another postal region?
H9E is one useful Quebec market comparison because its population is similar to H7B. It has 5.1% higher median income · 0.3 years younger on average.
How can I find other regions that match the H7B audience?
To find regions with a profile similar to H7B, begin with home ownership near 87.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7B?
Import postal codes to measure customer concentration in H7B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.