Owner households
49.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Ontario postal region
L2R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. Catharines.
AudienceScoutL2R · St. CatharinesLoading the L2R boundary…
Selected postal region
Market profile
A market of 25,558 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2R different from the typical Canadian postal region.
Population25,558
Households12,000
Median income$61,200
Average age41.8
L2R market summary
What distinguishes this postal-region audience
L2R represents 25,558 residents and 12,000 households in St. Catharines. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 49.9%, or 16.6 percentage points below the benchmark. Median household income is $61,200, 28.7% below the benchmark.
For campaign planning, these patterns give L2R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. Catharines.
Audience matching
Find more regions that resemble L2R
To find regions with a profile similar to L2R, begin with home ownership near 49.9% and household income near $61,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2R and the Canadian postal-region benchmark.
Median household income
$61,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
40.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
26.0%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How L2R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,200 | $85,788 | 28.7% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 49.9% | 66.5% | 16.6 percentage points below |
| One-person households | 40.3% | 29.4% | 10.9 percentage points above |
| Families with children | 26.0% | 34.0% | 8.0 percentage points below |
| Bachelor's degree or higher | 23.7% | 26.5% | 2.8 percentage points below |
| Immigrant population | 15.3% | 22.9% | 7.6 percentage points below |
| Worked from home | 22.0% | 23.8% | 1.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 125 local facility records with L2R. Recreation is the largest represented category with 95 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care14
Culture and art3
Recreation95
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,182 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,725YouTube estimate · 65.3%
17,182Facebook estimate · 81.7%
11,094Instagram estimate · 52.8%
5,756TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest L2R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 49.9%16.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $61,20028.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- One-person households: 40.3%10.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other St. Catharines postal regions
These regions share the St. Catharines postal community and are ordered by population similarity to L2R.
L2R audience questions
Using this postal-region profile
How large is the audience in L2R?
L2R represents 25,558 residents and 12,000 households in St. Catharines. The average household size is 2.1 people.
What demographic characteristics stand out in L2R?
Owner households is 49.9%, 16.6 percentage points below the Canadian postal-region benchmark; Median household income is $61,200, 28.7% below the Canadian postal-region benchmark; One-person households is 40.3%, 10.9 percentage points above the Canadian postal-region benchmark.
How does L2R compare with another postal region?
L2N is one useful St. Catharines postal-region comparison because its population is similar to L2R. It has 28.3% higher median income · 7.2 years older on average.
How can I find other regions that match the L2R audience?
To find regions with a profile similar to L2R, begin with home ownership near 49.9% and household income near $61,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2R?
Import postal codes to measure customer concentration in L2R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.