Single-detached homes
78.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L3P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL3P · MarkhamLoading the L3P boundary…
Selected postal region
Market profile
A market of 37,336 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3P different from the typical Canadian postal region.
Population37,336
Households12,630
Median income$115,000
Average age44.5
L3P market summary
What distinguishes this postal-region audience
L3P represents 37,336 residents and 12,630 households in Markham. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 78.2%, or 25.6 percentage points above the benchmark. Immigrant population is 46.0%, 23.1 percentage points above the benchmark.
For campaign planning, these patterns give L3P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L3P
To find regions with a profile similar to L3P, begin with home ownership near 85.4% and household income near $115,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3P and the Canadian postal-region benchmark.
Immigrant population
46.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
85.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$115,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How L3P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $115,000 | $85,788 | 34.1% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 85.4% | 66.5% | 18.9 percentage points above |
| One-person households | 15.7% | 29.4% | 13.7 percentage points below |
| Families with children | 45.3% | 34.0% | 11.3 percentage points above |
| Bachelor's degree or higher | 37.6% | 26.5% | 11.1 percentage points above |
| Immigrant population | 46.0% | 22.9% | 23.1 percentage points above |
| Worked from home | 37.6% | 23.8% | 13.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 769 local facility records with L3P. Recreation is the largest represented category with 737 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care5
Culture and art3
Recreation737
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,612 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,857YouTube estimate · 61.7%
24,612Facebook estimate · 80.5%
15,006Instagram estimate · 49.1%
7,459TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest L3P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 78.2%25.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 46.0%23.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 85.4%18.9 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L3P.
L3P audience questions
Using this postal-region profile
How large is the audience in L3P?
L3P represents 37,336 residents and 12,630 households in Markham. The average household size is 2.9 people.
What demographic characteristics stand out in L3P?
Single-detached homes is 78.2%, 25.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 46.0%, 23.1 percentage points above the Canadian postal-region benchmark; Owner households is 85.4%, 18.9 percentage points above the Canadian postal-region benchmark.
How does L3P compare with another postal region?
L6E is one useful Markham postal-region comparison because its population is similar to L3P. It has 0.0% higher median income · 5.7 years younger on average.
How can I find other regions that match the L3P audience?
To find regions with a profile similar to L3P, begin with home ownership near 85.4% and household income near $115,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3P?
Import postal codes to measure customer concentration in L3P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.