Immigrant population
58.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L6E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL6E · MarkhamLoading the L6E boundary…
Selected postal region
Market profile
A market of 38,387 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6E different from the typical Canadian postal region.
Population38,387
Households11,700
Median income$115,000
Average age38.8
L6E market summary
What distinguishes this postal-region audience
L6E represents 38,387 residents and 11,700 households in Markham. Its average household contains 3.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 58.6%, or 35.7 percentage points above the benchmark. Owner households is 87.2%, 20.7 percentage points above the benchmark.
For campaign planning, these patterns give L6E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L6E
To find regions with a profile similar to L6E, begin with home ownership near 87.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6E and the Canadian postal-region benchmark.
Owner households
87.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Worked from home
42.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Average household size
3.3 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How L6E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $115,000 | $85,788 | 34.1% above |
| Average household size | 3.3 people | 2.4 people | 35.8% above |
| Owner households | 87.2% | 66.5% | 20.7 percentage points above |
| One-person households | 12.1% | 29.4% | 17.3 percentage points below |
| Families with children | 51.8% | 34.0% | 17.8 percentage points above |
| Bachelor's degree or higher | 39.5% | 26.5% | 13.0 percentage points above |
| Immigrant population | 58.6% | 22.9% | 35.7 percentage points above |
| Worked from home | 42.1% | 23.8% | 18.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 864 local facility records with L6E. Recreation is the largest represented category with 844 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care0
Culture and art9
Recreation844
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,189 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,333YouTube estimate · 65.4%
24,189Facebook estimate · 81.8%
15,573Instagram estimate · 52.6%
7,982TikTok estimate · 27.0%
Practical campaign implications
Turn the strongest L6E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 58.6%35.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 87.2%20.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Worked from home: 42.1%18.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L6E.
L6E audience questions
Using this postal-region profile
How large is the audience in L6E?
L6E represents 38,387 residents and 11,700 households in Markham. The average household size is 3.3 people.
What demographic characteristics stand out in L6E?
Immigrant population is 58.6%, 35.7 percentage points above the Canadian postal-region benchmark; Owner households is 87.2%, 20.7 percentage points above the Canadian postal-region benchmark; Worked from home is 42.1%, 18.3 percentage points above the Canadian postal-region benchmark.
How does L6E compare with another postal region?
L3P is one useful Markham postal-region comparison because its population is similar to L6E. It has 0.0% higher median income · 5.7 years older on average.
How can I find other regions that match the L6E audience?
To find regions with a profile similar to L6E, begin with home ownership near 87.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6E?
Import postal codes to measure customer concentration in L6E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.