Immigrant population
53.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L6B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Markham.
AudienceScoutL6B · MarkhamLoading the L6B boundary…
Selected postal region
Market profile
A market of 34,763 people
Size the opportunity, understand its household composition, and identify the local patterns that make L6B different from the typical Canadian postal region.
Population34,763
Households10,140
Median income$121,000
Average age36.7
L6B market summary
What distinguishes this postal-region audience
L6B represents 34,763 residents and 10,140 households in Markham. Its average household contains 3.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 53.5%, or 30.6 percentage points above the benchmark. Families with children is 55.0%, 21.0 percentage points above the benchmark.
For campaign planning, these patterns give L6B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Markham.
Audience matching
Find more regions that resemble L6B
To find regions with a profile similar to L6B, begin with families with children near 55.0% and household income near $121,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L6B and the Canadian postal-region benchmark.
Families with children
55.0%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$121,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Average household size
3.4 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How L6B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L6B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $121,000 | $85,788 | 41.0% above |
| Average household size | 3.4 people | 2.4 people | 39.9% above |
| Owner households | 83.0% | 66.5% | 16.5 percentage points above |
| One-person households | 10.1% | 29.4% | 19.3 percentage points below |
| Families with children | 55.0% | 34.0% | 21.0 percentage points above |
| Bachelor's degree or higher | 38.8% | 26.5% | 12.3 percentage points above |
| Immigrant population | 53.5% | 22.9% | 30.6 percentage points above |
| Worked from home | 38.5% | 23.8% | 14.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 1,378 local facility records with L6B. Recreation is the largest represented category with 1,365 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art1
Recreation1,365
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,348 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
17,332YouTube estimate · 66.8%
21,348Facebook estimate · 82.3%
13,972Instagram estimate · 53.9%
7,147TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest L6B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 53.5%30.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 55.0%21.0 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- Median household income: $121,00041.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Markham postal regions
These regions share the Markham postal community and are ordered by population similarity to L6B.
L6B audience questions
Using this postal-region profile
How large is the audience in L6B?
L6B represents 34,763 residents and 10,140 households in Markham. The average household size is 3.4 people.
What demographic characteristics stand out in L6B?
Immigrant population is 53.5%, 30.6 percentage points above the Canadian postal-region benchmark; Families with children is 55.0%, 21.0 percentage points above the Canadian postal-region benchmark; Median household income is $121,000, 41.0% above the Canadian postal-region benchmark.
How does L6B compare with another postal region?
L3P is one useful Markham postal-region comparison because its population is similar to L6B. It has 5.0% lower median income · 7.8 years older on average.
How can I find other regions that match the L6B audience?
To find regions with a profile similar to L6B, begin with families with children near 55.0% and household income near $121,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L6B?
Import postal codes to measure customer concentration in L6B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.