Bachelor's degree or higher
16.1%Use direct, practical language that demonstrates the everyday value of the offer.
Ontario postal region
L8K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8K · HamiltonLoading the L8K boundary…
Selected postal region
Market profile
A market of 32,598 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8K different from the typical Canadian postal region.
Population32,598
Households13,940
Median income$75,000
Average age42.9
L8K market summary
What distinguishes this postal-region audience
L8K represents 32,598 residents and 13,940 households in Hamilton. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 16.1%, or 10.4 percentage points below the benchmark. Median household income is $75,000, 12.6% below the benchmark.
For campaign planning, these patterns give L8K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8K
To find regions with a profile similar to L8K, begin with university education near 16.1% and household income near $75,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8K and the Canadian postal-region benchmark.
Median household income
$75,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
20.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Average household size
2.3 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How L8K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,000 | $85,788 | 12.6% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 64.0% | 66.5% | 2.5 percentage points below |
| One-person households | 31.7% | 29.4% | 2.3 percentage points above |
| Families with children | 34.8% | 34.0% | 0.8 percentage points above |
| Bachelor's degree or higher | 16.1% | 26.5% | 10.4 percentage points below |
| Immigrant population | 24.1% | 22.9% | 1.2 percentage points above |
| Worked from home | 20.1% | 23.8% | 3.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 285 local facility records with L8K. Recreation is the largest represented category with 270 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care3
Culture and art1
Recreation270
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,513 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,914YouTube estimate · 64.0%
21,513Facebook estimate · 81.4%
13,488Instagram estimate · 51.0%
6,699TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest L8K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 16.1%10.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $75,00012.6% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Worked from home: 20.1%3.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8K.
L8K audience questions
Using this postal-region profile
How large is the audience in L8K?
L8K represents 32,598 residents and 13,940 households in Hamilton. The average household size is 2.3 people.
What demographic characteristics stand out in L8K?
Bachelor's degree or higher is 16.1%, 10.4 percentage points below the Canadian postal-region benchmark; Median household income is $75,000, 12.6% below the Canadian postal-region benchmark; Worked from home is 20.1%, 3.7 percentage points below the Canadian postal-region benchmark.
How does L8K compare with another postal region?
L8L is one useful Hamilton postal-region comparison because its population is similar to L8K. It has 13.3% lower median income · 4.7 years younger on average.
How can I find other regions that match the L8K audience?
To find regions with a profile similar to L8K, begin with university education near 16.1% and household income near $75,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8K?
Import postal codes to measure customer concentration in L8K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.