Single-detached homes
78.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
M1C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Scarborough.
AudienceScoutM1C · ScarboroughLoading the M1C boundary…
Selected postal region
Market profile
A market of 35,642 people
Size the opportunity, understand its household composition, and identify the local patterns that make M1C different from the typical Canadian postal region.
Population35,642
Households11,395
Median income$130,000
Average age43.3
M1C market summary
What distinguishes this postal-region audience
M1C represents 35,642 residents and 11,395 households in Scarborough. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 78.6%, or 26.0 percentage points above the benchmark. Median household income is $130,000, 51.5% above the benchmark.
For campaign planning, these patterns give M1C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Scarborough.
Audience matching
Find more regions that resemble M1C
To find regions with a profile similar to M1C, begin with household income near $130,000 and home ownership near 89.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M1C and the Canadian postal-region benchmark.
Median household income
$130,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
89.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
44.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How M1C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M1C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $130,000 | $85,788 | 51.5% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 89.2% | 66.5% | 22.7 percentage points above |
| One-person households | 12.4% | 29.4% | 17.0 percentage points below |
| Families with children | 46.4% | 34.0% | 12.4 percentage points above |
| Bachelor's degree or higher | 36.8% | 26.5% | 10.3 percentage points above |
| Immigrant population | 44.4% | 22.9% | 21.5 percentage points above |
| Worked from home | 35.8% | 23.8% | 12.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 115 local facility records with M1C. Recreation is the largest represented category with 90 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care3
Culture and art9
Recreation90
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 23,562 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,363YouTube estimate · 63.1%
23,562Facebook estimate · 81.0%
14,775Instagram estimate · 50.8%
7,600TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest M1C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 78.6%26.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $130,00051.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 89.2%22.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Scarborough postal regions
These regions share the Scarborough postal community and are ordered by population similarity to M1C.
M1C audience questions
Using this postal-region profile
How large is the audience in M1C?
M1C represents 35,642 residents and 11,395 households in Scarborough. The average household size is 3.1 people.
What demographic characteristics stand out in M1C?
Single-detached homes is 78.6%, 26.0 percentage points above the Canadian postal-region benchmark; Median household income is $130,000, 51.5% above the Canadian postal-region benchmark; Owner households is 89.2%, 22.7 percentage points above the Canadian postal-region benchmark.
How does M1C compare with another postal region?
M1L is one useful Scarborough postal-region comparison because its population is similar to M1C. It has 40.0% lower median income · 3.7 years younger on average.
How can I find other regions that match the M1C audience?
To find regions with a profile similar to M1C, begin with household income near $130,000 and home ownership near 89.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M1C?
Import postal codes to measure customer concentration in M1C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.