Single-detached homes
14.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M8V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM8V · EtobicokeLoading the M8V boundary…
Selected postal region
Market profile
A market of 44,144 people
Size the opportunity, understand its household composition, and identify the local patterns that make M8V different from the typical Canadian postal region.
Population44,144
Households22,830
Median income$79,000
Average age42.3
M8V market summary
What distinguishes this postal-region audience
M8V represents 44,144 residents and 22,830 households in Etobicoke. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 14.8%, or 37.8 percentage points below the benchmark. Immigrant population is 41.7%, 18.8 percentage points above the benchmark.
For campaign planning, these patterns give M8V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M8V
To find regions with a profile similar to M8V, begin with home ownership near 48.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M8V and the Canadian postal-region benchmark.
Immigrant population
41.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Worked from home
42.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
48.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M8V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M8V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 48.7% | 66.5% | 17.8 percentage points below |
| One-person households | 44.0% | 29.4% | 14.6 percentage points above |
| Families with children | 23.1% | 34.0% | 10.9 percentage points below |
| Bachelor's degree or higher | 44.2% | 26.5% | 17.7 percentage points above |
| Immigrant population | 41.7% | 22.9% | 18.8 percentage points above |
| Worked from home | 42.0% | 23.8% | 18.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 169 local facility records with M8V. Recreation is the largest represented category with 141 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care6
Culture and art9
Recreation141
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,918 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,022YouTube estimate · 66.6%
30,918Facebook estimate · 82.3%
20,026Instagram estimate · 53.3%
9,990TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest M8V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 14.8%37.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 41.7%18.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 42.0%18.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M8V.
M8V audience questions
Using this postal-region profile
How large is the audience in M8V?
M8V represents 44,144 residents and 22,830 households in Etobicoke. The average household size is 1.9 people.
What demographic characteristics stand out in M8V?
Single-detached homes is 14.8%, 37.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 41.7%, 18.8 percentage points above the Canadian postal-region benchmark; Worked from home is 42.0%, 18.2 percentage points above the Canadian postal-region benchmark.
How does M8V compare with another postal region?
M9W is one useful Etobicoke postal-region comparison because its population is similar to M8V. It has 7.6% higher median income · 1.6 years younger on average.
How can I find other regions that match the M8V audience?
To find regions with a profile similar to M8V, begin with home ownership near 48.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M8V?
Import postal codes to measure customer concentration in M8V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.