Single-detached homes
31.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
M9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9A · EtobicokeLoading the M9A boundary…
Selected postal region
Market profile
A market of 36,642 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9A different from the typical Canadian postal region.
Population36,642
Households15,705
Median income$93,000
Average age43.8
M9A market summary
What distinguishes this postal-region audience
M9A represents 36,642 residents and 15,705 households in Etobicoke. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 31.8%, or 20.8 percentage points below the benchmark. Bachelor's degree or higher is 46.0%, 19.5 percentage points above the benchmark.
For campaign planning, these patterns give M9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9A
To find regions with a profile similar to M9A, begin with university education near 46.0% and home ownership near 50.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9A and the Canadian postal-region benchmark.
Bachelor's degree or higher
46.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
41.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Owner households
50.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 50.9% | 66.5% | 15.6 percentage points below |
| One-person households | 32.3% | 29.4% | 2.9 percentage points above |
| Families with children | 34.4% | 34.0% | 0.4 percentage points above |
| Bachelor's degree or higher | 46.0% | 26.5% | 19.5 percentage points above |
| Immigrant population | 41.1% | 22.9% | 18.2 percentage points above |
| Worked from home | 38.8% | 23.8% | 15.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 107 local facility records with M9A. Recreation is the largest represented category with 85 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care7
Culture and art4
Recreation85
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,885 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,623YouTube estimate · 64.2%
24,885Facebook estimate · 81.4%
15,720Instagram estimate · 51.4%
7,933TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest M9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 31.8%20.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 46.0%19.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 41.1%18.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9A.
M9A audience questions
Using this postal-region profile
How large is the audience in M9A?
M9A represents 36,642 residents and 15,705 households in Etobicoke. The average household size is 2.3 people.
What demographic characteristics stand out in M9A?
Single-detached homes is 31.8%, 20.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 46.0%, 19.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 41.1%, 18.2 percentage points above the Canadian postal-region benchmark.
How does M9A compare with another postal region?
M9C is one useful Etobicoke postal-region comparison because its population is similar to M9A. It has 2.2% higher median income · 1.1 years older on average.
How can I find other regions that match the M9A audience?
To find regions with a profile similar to M9A, begin with university education near 46.0% and home ownership near 50.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9A?
Import postal codes to measure customer concentration in M9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.