Immigrant population
51.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M9W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9W · EtobicokeLoading the M9W boundary…
Selected postal region
Market profile
A market of 40,977 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9W different from the typical Canadian postal region.
Population40,977
Households14,170
Median income$85,000
Average age40.7
M9W market summary
What distinguishes this postal-region audience
M9W represents 40,977 residents and 14,170 households in Etobicoke. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 51.5%, or 28.6 percentage points above the benchmark. Single-detached homes is 37.4%, 15.2 percentage points below the benchmark.
For campaign planning, these patterns give M9W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9W
To find regions with a profile similar to M9W, begin with home ownership near 58.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9W and the Canadian postal-region benchmark.
Single-detached homes
37.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Average household size
2.9 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Owner households
58.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How M9W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 58.0% | 66.5% | 8.5 percentage points below |
| One-person households | 22.9% | 29.4% | 6.5 percentage points below |
| Families with children | 40.0% | 34.0% | 6.0 percentage points above |
| Bachelor's degree or higher | 24.0% | 26.5% | 2.5 percentage points below |
| Immigrant population | 51.5% | 22.9% | 28.6 percentage points above |
| Worked from home | 19.1% | 23.8% | 4.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 165 local facility records with M9W. Recreation is the largest represented category with 132 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care5
Culture and art4
Recreation132
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,064 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,787YouTube estimate · 65.9%
27,064Facebook estimate · 81.9%
17,749Instagram estimate · 53.7%
9,438TikTok estimate · 28.5%
Practical campaign implications
Turn the strongest M9W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 51.5%28.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 37.4%15.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Average household size: 2.9 people19.3% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9W.
M9W audience questions
Using this postal-region profile
How large is the audience in M9W?
M9W represents 40,977 residents and 14,170 households in Etobicoke. The average household size is 2.9 people.
What demographic characteristics stand out in M9W?
Immigrant population is 51.5%, 28.6 percentage points above the Canadian postal-region benchmark; Single-detached homes is 37.4%, 15.2 percentage points below the Canadian postal-region benchmark; Average household size is 2.9 people, 19.3% above the Canadian postal-region benchmark.
How does M9W compare with another postal region?
M9C is one useful Etobicoke postal-region comparison because its population is similar to M9W. It has 11.8% higher median income · 4.2 years older on average.
How can I find other regions that match the M9W audience?
To find regions with a profile similar to M9W, begin with home ownership near 58.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9W?
Import postal codes to measure customer concentration in M9W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.