Immigrant population
44.6%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
M9C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Etobicoke.
AudienceScoutM9C · EtobicokeLoading the M9C boundary…
Selected postal region
Market profile
A market of 38,725 people
Size the opportunity, understand its household composition, and identify the local patterns that make M9C different from the typical Canadian postal region.
Population38,725
Households15,315
Median income$95,000
Average age44.9
M9C market summary
What distinguishes this postal-region audience
M9C represents 38,725 residents and 15,315 households in Etobicoke. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 44.6%, or 21.7 percentage points above the benchmark. Single-detached homes is 35.3%, 17.3 percentage points below the benchmark.
For campaign planning, these patterns give M9C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Etobicoke.
Audience matching
Find more regions that resemble M9C
To find regions with a profile similar to M9C, begin with university education near 36.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between M9C and the Canadian postal-region benchmark.
Single-detached homes
35.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
33.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
36.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How M9C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | M9C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 70.9% | 66.5% | 4.4 percentage points above |
| One-person households | 26.8% | 29.4% | 2.6 percentage points below |
| Families with children | 39.5% | 34.0% | 5.5 percentage points above |
| Bachelor's degree or higher | 36.1% | 26.5% | 9.6 percentage points above |
| Immigrant population | 44.6% | 22.9% | 21.7 percentage points above |
| Worked from home | 33.7% | 23.8% | 9.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 178 local facility records with M9C. Recreation is the largest represented category with 151 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care7
Culture and art5
Recreation151
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,137 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,308YouTube estimate · 62.9%
26,137Facebook estimate · 81.0%
16,171Instagram estimate · 50.1%
8,019TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest M9C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 44.6%21.7 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 35.3%17.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 33.7%9.9 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Etobicoke postal regions
These regions share the Etobicoke postal community and are ordered by population similarity to M9C.
M9C audience questions
Using this postal-region profile
How large is the audience in M9C?
M9C represents 38,725 residents and 15,315 households in Etobicoke. The average household size is 2.5 people.
What demographic characteristics stand out in M9C?
Immigrant population is 44.6%, 21.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 35.3%, 17.3 percentage points below the Canadian postal-region benchmark; Worked from home is 33.7%, 9.9 percentage points above the Canadian postal-region benchmark.
How does M9C compare with another postal region?
M9A is one useful Etobicoke postal-region comparison because its population is similar to M9C. It has 2.1% lower median income · 1.1 years younger on average.
How can I find other regions that match the M9C audience?
To find regions with a profile similar to M9C, begin with university education near 36.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in M9C?
Import postal codes to measure customer concentration in M9C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.